Why Christmas Has Massive Publicity Potential for You!

Normal 0 MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman";} This time of year is one of the best opportunities for small businesses to get massive media coverage.  Why?  Because big companies and government organisations go quiet.  Suddenly, there is a news void at the big end of town as large organisations go on holiday.  Yet, TV and radio programs, newspapers and magazines still have space to fill, so journalists begin to look elsewhere for stories. Here’s how to ensure you capitalise on that opportunity:

 

Plan a series of media releases for:

 

The week leading up to Christmas

 

The week between Christmas and New Year

 

The first two weeks of January

 

What’s your angle?  Can you come up with an angle that relates to Christmas?  Great! If not, don’t worry.  Any angle at this time of year that is of interest to the media’s audience will be considered.

 

Christmas story ideas.  There are hundreds of ways to tie in to Christmas and the summer break.  Here are some examples:

 

Christmas gifts for under $20, $50, $75 etc

 

How not to put weight on over Christmas

 

How to deal with emotional turmoil over Christmas

 

How to avoid food poisoning

 

Christmas light safety

 

Small business tips for tax deductions around staff Christmas parties and drinks

 

Security tips for the home while you’re on holidays

 

How to do your Christmas shopping online and avoid the crowds

 

Hangover cures

 

How to stick to New Year’s resolutions

 

Hot looks for New Year’s eve parties

 

Implications of new laws coming into effect in new year

 

How to help pets deal with summer

ETC!

 

Send it out!  Send it to TV programs, radio shows, newspapers, magazines and online.

 

Hit the airwaves.  Talk back radio in particular scrambles for news at this time of year.  Most of the big name personalities and their producers also go on holidays, meaning there are fill ins and replacements who don’t necessarily have contacts in place to find stories – these people can be desperate for ideas and grateful to you for helping them.

 

 

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