Why Ignoring Video Marketing is Hurting Your Business
Have you noticed seeing a lot more videos on Facebook lately? Not only have there been a plethora of Facebook LIVE videos, but I’ve also been seeing a trend of videos made from simple animations or static inspirational images with music added.
All because Facebook has declared video to be something people want to watch more than any other form of content.
Then there’s the popularity of YouTube, Snapchat, Twitter and Instagram’s video platforms and capabilities that makes using video hard to ignore in today’s business marketing landscape.
And it shouldn’t come to anyone’s surprise either. Think about how we have all been spoon-fed videos since young toddlers on TV.
The good news is, with the advancement of technology over the past few years, you no longer need to be an professional videographer or editor to be able to produce decent-looking videos, especially for a social media audience.
* A Facebook video receives, on average, 135% more organic reach than a photo.
Pretty impressive, wouldn’t you say? But what can video actually do for you that will help boost your bottom line?
By incorporating videos into your business and social media marketing, you can take advantage of the following benefits:
Since trust is what relationship marketing is built upon, videos make a perfect fit to developing your target market’s confidence with your business offerings.
2. Boost Your Search Engine Rankings
Because people tend to stay on your site’s web page longer by watching a video, the search engine’s algorithms are interpreting that to mean your site is worthwhile. This will in turn boost your SEO rankings.
3. Gain a Higher Social Media Reach
Getting more people to like, comment and share your posts on Facebook has been an increasing challenge for business owners. The good news is, video has been a shining beacon of hope where 76% of users say they are apt to share entertaining videos on social media.
4. Enjoy Higher Website Conversions
Video marketing studies show that 74% of users who watched an video explaining or demonstrating a product ended up making the purchase.
5. Save on Expensive Production Costs
With technological advancements we are seeing at an incredible rate, the great news is you don’t need to invest in a lot of expensive equipment to create well-made videos.
6. Take Advantage of Showcasing Your Offerings
A video is a great way to explain, demonstrate and showcase any kind of product or service offering you may have.
So as you can see, there are lots of reasons to start using videos to enhance your marketing efforts that will lead to increased sales.
Unlike as little as 10 years ago, the cost of equipment and production has made video marketing much more affordable for business owners; however, this is not to say it’s simple, easy and a sure-thing for success.
Source: Free Articles from ArticlesFactory.com
ABOUT THE AUTHOR
Susan Friesen is the founder of eVision Media, a boutique web development and Digital Marketing firm of over 15 years that specializes in designing, building and marketing professional, unique websites for entrepreneurs, businesses and organizations.
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