Why Promotional Gifts Are So Popular

Everyone enjoys receiving promotional gifts and many company employees enjoy giving out small promotional gifts just as much. Gifts are a tangible way to say thank you to customers, clients, suppliers or employees while building silent support for a company or product at the same time through the item's imprint capability. The small logo, image, slogan or other corporate information that is imprinted, embroidered, embossed or engraved upon a promotional gift is an ongoing method of advertising. It is so common that no one objects to any imprinting. In fact, having a corporate logo on a gift can even make it more desirable.

There is no secret about why everyone likes promotional gifts. Chances are people have been receiving promotional gifts their entire lives; the industry has been so popular, especially over the past century, that imprinted items are extremely common. Receiving a promotional gift as a "thank you" gift is a pleasant surprise, especially when it is unexpected. The recipient gets a small package in the mail one day, opens it and is happily surprised when they find a small gift inside along with a note from the giver saying thank you for your business.

There are many occasions that are ideal for giving out promotional gifts. A store grand opening will use small promotional items like imprinted grocery bags or caps to draw in traffic early to the event. Large sporting events require admission passes; sponsors can use any of a number of event opportunities to give out gifts or passes imprinted with their corporate information or logo. Promotional gifts are free to the recipient and useful. The more common items like pens, notepads, lanyards and tee shirts are very popular and they remain in use for a long time by the recipients. This enhances the marketing efforts of the company that is providing the gifts.

Promotional gifts are so popular they can even be sold at retail for profit or for use in fund raising efforts. People will pay a little extra for a fund-raising promotional gift or donate a larger amount to receive a more expensive promotional gift even though they know the gift will be a corporate identified item.

Include promotional gifts in every annual marketing plan under the advertising budget. Items are useful not only for customers but for in-office use with employees, managers, and suppliers. Use them for corporate gift giving, internal sales contests or just general reward perks. The corporate imprinting is the most important part of the gift, no matter what size the gift may be.