Why You Should Use Viral EBooks

Simply put, an eBook is an electronic book. In many cases, an eBook is an electronic version of a previously published and printed book. The book can then be read off a computer screen, a laptop, Blackberry, Palm Pilot or other organizer. Some computers offer programs to make reading eBooks more like reading a real book. They feature the ability to “turn pages,” as one would with a regular book. eBook are often written specifically for the Internet, and may contain helpful features like word or subject searches, and hyperlinks to other sites, or other sections of the eBook. PDF format is very popular for eBooks and all platforms (PC or Mac) are able to gain access and read PDF formatting.  There are still many who prefer printing out the pages of an eBook to read and PDF files have always been good for this purpose.

So, why would you want an eBook? As you surf the Internet, you will discover ePublishers and eBookstores gradually growing in numbers. The Internet is an incredibly vast medium. Excellent, talented authors can take their books to the Net, and promote those books themselves. It is guaranteed as you journey through the ePublishing world, you are going to find outstanding works covering every subject imaginable, which are well worth the read.

It is a well-known and widely accepted fact, that E-books…FREE E-books…are one of the best weapons for small business owners to have in their viral marketing arsenal.  Here are five reasons why:

1. E-books are inexpensive to produce and don’t take too much time to set up. If you have articles that you have already written about your products/services or business, you can simply combine these articles into an E-book.  If, on the other hand, writing isn’t one of your strong points, you can use rebrandable E-books that have been produced by others.  Just do a web search for “rebrandable E-books”.  You will find many to choose from.  One way to distribute these E-books is to offer them as a free download for anyone who subscribes to your opt-in list. If your E-book contains material that people will want to share with their friends and family, they will pass it along to them.  These new recipients will then pass it along to others…and so forth. 

2. E-books can reach a large audience.  As your eBook continually gets passed to new readers the word about you and your business will spread quickly and exponentially. The only limiting factor is the enthusiasm of the participants.  Therefore, it is absolutely vital that your E-book contain something that people will want to share like educational information, self-help tips, humour, controversy etc…  Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look smart, current, or even hip.

3. E-books are a way to sell other products/services along than the main one(s) you are promoting.  For example, if the main focus of your business is to market music for your band in the form of mp3 and CDs, you can also promote merchandise such as T-shirts, posters, belt buckles, caps, bags etc…

4. As your eBook gains popularity you could potentially sell advertising space in it for anyone marketing products/services that you endorse and may complement what you are marketing.

5. E-books are effective in building your reputation. As your good quality eBook changes hands and your popularity grows, so will positive word of mouth on you and your business.  Each one is a testament to the work you are doing and every testimonial is priceless.  Cheers!