The Secret to Success: Doing Things Differently, Not Doing Different Things

The Power of Doing Things Differently

When I first encountered the quote, "Winners don't do different things, they do things differently" by Shiv Khera, it didn't immediately resonate. However, as I delved deeper into the world of internet marketing, this quote became my guiding principle. As you read on, you'll understand why this seemingly simple concept holds profound implications for online business success.

The Concept of a Theme-Based Business

In the first part of this article, we explored the challenges facing many online businesses and the declining profitability of these ventures. We also discussed the importance of creating a "theme" product or service for a specific "niche" market as a guaranteed path to online success.

Now, let's delve deeper into what a theme-based business is and how to build one using straightforward techniques.

A theme-based business, as I define it, is a business idea or concept that is narrowly focused and born out of identifying a human need in an existing market. The key to online success lies in creating such a theme-based niche business.

Steps to Creating a Theme-Based Niche Business

• Identify a targeted niche market where there is a gap.
• Understand what your potential customer wants.
• Develop a product or service that meets their needs.
• Offer it to them.

Once you've done this, you're on your way to creating a successful theme-based niche business. The next step is aggressive marketing.

The Seven-Point Checklist for a Successful Theme-Based Business

• Search engines now use "theme indexing" to index web pages, making site relevance more important than keyword density or gateway pages.
• The primary reason many dot-com businesses fail is that they try to be everything to everyone (source: Forrester Research).
• Most successful online businesses are built on focused themes for their respective niche markets.
• A focused theme-based business saves time, money, and resources as it eliminates overheads associated with broad-focused businesses.
• A focused theme-based business is ideal for small businesses as it sets them apart from the crowd if they have a unique product or service to offer.
• A theme-based business takes advantage of word-of-mouth marketing and referrals within a smaller, more loyal, and appreciative group of like-minded people.
• Once a successful theme-based business is built, it can be automated, expanded, diversified into separate niches for multiple income streams, and repeated if necessary.

The Bottom Line

Avoid the temptation to start a generalized business with an everything-to-everyone approach. While it may seem appealing due to the potential of a global audience and unlimited profits, this approach often leads to failure. Instead, focus on creating a theme-based niche business. By positioning your product or service differently to meet specific customer needs, you can carve out your share of the market and achieve success. The keys to success are in your hands. Good luck!