Harnessing the Power of 'Word of Mouth' Marketing

Jan 2
20:59

2024

Michael Southon

Michael Southon

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The power of 'Word of Mouth' marketing remains one of the most potent strategies, whether utilized online or offline. Imagine a scenario where a visitor, let's call him Joe, stumbles upon your website and is impressed by what he sees. He thinks it's exactly what his friend Fred has been searching for. Wouldn't it be great if Joe could directly recommend your website to Fred via email, right from your website? This is entirely possible if you have an 'email to a friend' script installed on your site.

The Power of 'Email to a Friend' Scripts

There are numerous free scripts available that can facilitate this process. However,Harnessing the Power of 'Word of Mouth' Marketing Articles one of the most user-friendly scripts I've come across is the 'Master Recommend' script developed by William Bontrager. This script was straightforward to install and was up and running after just two attempts.

You can see this script in action here. The process is simple: configure the CGI script and upload it to your CGI bin, then create a new webpage with a form linked to the CGI script on your server.

You can download the Master Recommend script here. For a comprehensive guide on how to install it, visit this page.

One of the benefits of this script is that it sends you a copy of your visitor's message, providing valuable insight into what your visitors think about your website.

An Alternative for Those Unfamiliar with CGI

If you're not comfortable dealing with CGI, there's an easier way to incorporate an 'email to a friend' feature on your site. Thetellafriendnetwork.com offers a program hosted on their site. Installation is as simple as pasting some HTML code into your webpage. Your visitors will be presented with a straightforward form where they can enter up to three of their friends' email addresses.

You can add this service to your website here.

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