Mastering the Art of Knowing When to Let Go in Marketing

The Two Fundamental Rules of Marketing

Robert Blackman, a renowned marketing expert, once articulated two fundamental rules of marketing:

• You can't say anything right to the wrong person.
• You can't say anything wrong to the right person.

These rules underscore the importance of targeting the right audience. There may be instances when you meticulously follow up with every lead for a week, yet fail to secure a single sign-up. Conversely, there may be times when every visitor to your site signs up. The difference lies not in your approach, but in reaching the right person at the right time.

The Importance of Moving On

So, what should you do when you've meticulously followed every step, yet your prospect remains unresponsive? The answer is simple: move on to the next prospect. Before launching your first ad, decide how many times you will follow up: four, seven, or ten times? Once you've made this decision, stick to it. Have faith in your plan and execute it flawlessly.

The Abundance of Prospects

Remember, there are more people who want, need, and desire what you have to offer than you could possibly reach in ten lifetimes. Once you grasp this concept, you'll understand when it's time to "fold them." Minimize your losses and let your profits soar. Here's to your success!

Robert Blackman is a well-known figure in the marketing industry, and his insights are widely respected. Kenny Rogers, a renowned musician, has provided timeless wisdom through his lyrics, which can be applied to various aspects of life, including marketing.