Your Niche Is Your Business

I see it every day on the internet, people joining mlm or affiliate programs, getting really excited, posting a few free ads and building their very own web sites.

Great, it's good to see excitement in home business entrepreneurs.  Unfortunately that enthusiasm often fades as quickly as it was acquired.  And why is that?

Believe it or not, they are probably directing their marketing efforts towards the wrong audience.

Now before you call me crazy, let me explain what I mean.

It seems that most of those new to internet marketing would rather follow the crowd than strike out on their own.  It is all too easy to find ad copy and web site templates with a 'Money Making' theme.  There are hundreds of thousands of them.

Unfortunately, there are hundreds of millions of web sites dedicated to 'Home Business', 'Making Money At Home', 'Work At Home', etc.  And that is the biggest hurdle those enthusiastic newbie marketers are faced with.

What I'm talking about here is competition, and the 'Home Business' market is one of the most highly competitive fields to venture into.

So what should netpreneurs do to get a good start in internet marketing.  Read on...

Find something that is 'Related' to what you do best! 

That's right, you need to find your 'Niche', (no, it is not your Brother's daughter) something that you know something about and can pass on to others. 

Let me give you a little example.

Suppose you were a cleaning person at a hotel.  Being in that field you may know great ways to get stains out of carpets, or easier ways to clean toilets, or how to keep mildew from forming on walls and ceilings in bathrooms.

With this knowledge, you can write a bunch of short articles on these topics and make a very useful web site.  Keep adding articles, either your own or those you find on the internet, get some links to and from other related web sites and soon you'll have a very valuable web site based on the home cleaning niche.

A quick search on Google should be enough to convince you that there is a lot less competition in the 'Home Cleaning' market than in the 'Home Business' market.

OK great you say, but how can I make money by giving away my cleaning knowledge?  Good question...

Next you search for affiliate programs that market cleaning products.  Join one of them, try their products, and, if they are products that you would use, go ahead and start advertising them on your new web site.

There are lots of very good mlm and affiliate programs available that have several great products in many different categories.  Most of them will not only allow you to market their products but also to recruit others into your downline and earn residual income.  Just ensure it is a reputable company which has been around for a long time and has positive feedback from its affiliates.

And there you have it, your own niche market.  Keep adding valuable content to your site and before long you just may be number one in the search rankings and 'Corner The Market'.

There is no limit to the number of niche markets.  Where there is knowledge of something, there is someone else searching for that knowledge.  It could be you who provides it.  There is nothing saying you cannot diversify into several niches.  Build separate web sites, with separate domain names, for each niche.

Don't be afraid to jump in with both feet.  You're planning to build a web site anyway, why not build it in a category that is not so competitive.  Besides, running your home business in a field that you love will make it much less of a task and a lot more enjoyable.