People are so focused on promoting their websites on the web nowadays that many are overlooking the original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years—what cavemen used to sell I have no idea—but the point is still valid. Business promotion existed long before the internet. So what methods of marketing in the “real” world can an online business owner apply to the cyber world?
One extremely effective method is brand marketing through merchandise. Think about it—before the web existed, how did businesses like real estate companies market their brands? One way they did it was to give stuff away—a marketing trick that is still being applied effectively today. How many pens, pencils, and magnets do you have lying around the house, stuck to the refrigerator, placed behind your ear—wherever—that bear some company’s logo or name? If you have ever worked in an office environment doubtless you would have noticed several different slogans on a hodgepodge collection of pens (some that might even still work) and pencils collected over time from seminars, informational fairs, trade events, etc. Brick and mortar businesses are doing it, so why aren’t you?
If you don’t want to market your website on writing utensils or magnets you have several alternatives. Other products that work well for marketing include coffee mugs, travel-and-go cups, mouse pads, bumper stickers, key tags, and stress balls. Let’s not forget another great place to show off your website—on your body! No, I’m not talking about taking drastic measures like tattooing your company URL on your forehead. Clothing advertisements are the name of the game. Clothing is a wonderful way to advertise your website, especially if you have a funny slogan or eye-catching logo. You can have your website address printed on hats, shirts, umbrellas, tote bags, and all sorts of wearable accessories. The best thing about advertising on clothing is that the advertisement is mobile—it goes wherever you go. The next time you get dressed to go out why not wear something that promotes your business? Don’t forget that you can give away things as well—imagine a hundred walking billboards for your website!
There are plenty of companies that will apply your brands to products. The cost is cheap and the rewards can be high, so what are you waiting for? Look through your local phonebook or do an internet search for companies that print to merchandise and then go get branding!
Copyright 2005 Jon Castle www.americanhousedad.com
DOH! A Home Biz Even Homer Simpson Could Do
Everyone likes Homer Simpson, moron that he is, because let’s face it—there is a little Homer in all of us. Have you ever come across a business opportunity you would have liked to try but didn’t because you were afraid of your own ineptitude? Well, leave your fears aside fellow Homer Simpsonites because here is a business you can start with your eyes closed and your brains on hibernation mode--Loan Signing!
Have Laptop Will Travel
With a home-based business and a mapThe world is an enormous place; a playground on an epic scale filled with exotic cultures, creatures, and serene landscapes. For most of us however, the greater world is a separate place, disconnected from the smaller one we occupy. During the workweek our scope of existence barely extends past the perpendicular lines of the office or workplace. What’s worse is that our destinies are not in our control. In essence, our current function in life is to make a handful of rich men richer.
Mystery Shopper 007
As a mystery shopper you are kind of like a spy. Just as James Bond gets briefed on his next top-secret assignment at some high-tech cave complex beneath a tropical island, you the mystery shopper are briefed in advance over the telephone or emailed at your own secret location—your home. While James Bond gets shot at, you get free mugs of beer placed in your hand, steak put on your plate, and you have to deal with several more hazards that come with the job--like dodging golf balls while teeing off on an 18-hole golf course. That’s because your job as a mystery shopper is to shop. That’s the best part about being a mystery shopper--companies will pay you to buy their products and services. Imagine getting a back massage as part of your job. Sounds like tough work doesn’t it?
