Smart Strategies for Finding an Affordable Wedding Dress

Explore Mass Retailers for Hidden Gems

Mass retailers have entered the wedding dress market, offering stylish options at a fraction of boutique prices. Brands like J. Crew have paved the way, and others have followed suit. These dresses can be a great starting point, and with the money saved, you can invest in custom alterations to personalize your gown. From removing sleeves to adding embellishments, tailoring can transform an off-the-rack dress into a one-of-a-kind masterpiece.

Venture Online for More Options

While the traditional bridal salon experience is cherished by many, the convenience of online shopping is undeniable. According to Heather Levine, fashion editor at The Knot, most brides still purchase their gowns in-store, but a growing number are turning to online retailers, including overstock and consignment shops. Online shopping expands your options and can be especially useful for brides with busy schedules or those living in areas with limited boutique selections.

Consider Pre-Loved Wedding Dresses

A survey by LearnVest found that nearly 80% of their readers would consider wearing a pre-owned wedding dress. Opting for a used gown can significantly reduce costs and may even allow you to afford a designer label. Websites that facilitate peer-to-peer sales let you communicate directly with sellers, ask detailed questions, and negotiate prices. While dealing with individuals rather than businesses adds a layer of unpredictability, professional cleaning can make a pre-loved dress as good as new.

Tailoring is Key

Finding a skilled tailor is crucial when purchasing a used or sample dress. Mara Urshel, owner and president of the renowned bridal store Kleinfeld in New York City, advises buying a gown based on your largest measurement and tailoring down for a perfect fit. It's much easier to take in a dress than to let it out, so always err on the side of a larger size.

Inquire Thoroughly About Pre-Owned Gowns

When considering a used or sample dress, ask the seller if they can provide a virtual showing via Skype, especially if you can't see the dress in person. Inquire about the dress's measurements, cleaning history, and any potential stains or damage. While it may be tempting, avoid asking about the dress's backstory, such as whether it's from a divorce. Focus on the dress's condition and fit instead.

Save Money and Support a Cause

Local sample sales and trunk shows can offer significant discounts on wedding dresses. Additionally, organizations like Brides Against Breast Cancer host events where you can find donated new and used gowns, with proceeds supporting terminal breast cancer patients. Not only can you find a deal, but you'll also be contributing to a worthy cause.

The Bottom Line

Wedding dress trends change, but most guests won't recognize the designer or origin of your gown. What matters is how you feel and look on your special day. By choosing a more affordable dress, you can allocate funds to other wedding elements or even your honeymoon. Remember, after the wedding, the dress is just a cherished memory, so it's wise to prioritize both style and savings.