In the world of network marketing, speed is of the essence. Building your business quickly is often more feasible than a slow and steady approach. The key to success lies in generating a high volume of prospects and presentations daily, which in turn leads to results and momentum. This article will guide you on how to effectively advertise your MLM opportunity each month, without spending a dime.
Successful network marketers understand the importance of generating more leads than they can handle. These leads are then filtered through various self-qualifying tools, allowing prospects to eliminate themselves from your recruitment funnel. The goal is to fill your funnel with prospects each day and only engage with those who qualify themselves by emerging from the other end of the funnel.
Qualifiers can take many forms, including corporate websites, conference calls, recorded voicemails, audio cassettes, and more. One particularly effective qualifier is an online Flash Presentation. Prospects are directed to visit the corporate website and then email you back after their visit. If you don't hear back from them, they have disqualified themselves.
While this approach is effective, it can also be costly. Generating a constant stream of qualified prospects requires investment. However, there is a way to recoup, and sometimes even profit from, the advertising dollars you spend. This method is known as a "Funded Proposal".
The Funded Proposal concept was popularized by Joe Schroder, a well-known figure in the MLM industry. The idea is to recoup all or some of your advertising investment through backend lead generation programs. For instance, our "Confessions of a Network Marketing Millionaire" series is a great example of this. Distributors were allowed to send out a reverse sales letter to those who had solicited them for another MLM program. Instead of trying to sponsor them into our program, we offered them a product or service that could enhance their productivity, thereby developing a relationship with them.
In network marketing, not all prospects will convert. However, those that don't convert shouldn't be considered a waste. The goal is to turn these prospects into a small profit center that helps pay for your advertising cost on the front end.
Network marketing attracts a lot of curious individuals, many of whom are already involved in MLM. By offering them something of value, such as the MLM Marketing Center membership, you can turn these individuals into a source of revenue that helps fund your advertising efforts.
Let's consider a typical advertising campaign. Over a month, you generate 101 prospects, 56 of whom are already involved in Network Marketing. If you share the MLM Marketing Center with them and only 10 of them decide to take advantage of your personal recommendation, you've just added $50 to your monthly advertising budget. That's $600 for the year.
The beauty of this approach is that you have the potential to add to your advertising budget each month. Over time, you could create a monthly advertising budget of $100, $200, $500, or more. Imagine what that could do for your business.
In conclusion, advertising your MLM opportunity doesn't have to be a costly endeavor. By leveraging the power of a Funded Proposal, you can generate leads, build relationships, and even profit from your advertising efforts.
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