Jumping from one MLM opportunity to another is very common among representatives today. Every time that someone learns about a new “ground floor” chan...
Jumping from one MLM opportunity to another is very common among representatives today. Every time that someone learns about a new “ground floor” chance or the opportunity to join a brand new company as a founding representative,
they drop everything and join that new company. Often, they even try to talk their networking into coming along for the ride!
There are pros and cons with switching companies regularly. However, there are usually more disadvantage associated with jumping ship. Here are some things the network marketing representative should consider before changing loyalties:
- The frontier representative syndrome: People always want to have the fame and fortune of being the FIRST representative in a new company. The lure of being the first on the new frontier is so strong that they will leave everything else they are doing to be the first one in line. The problem? The frontier rep syndrome can easily spread to your down line. How would you feel if they joined another company every time a new frontier showed up?
- Survival rates are low: Let’s keep things real. In life and in business, there are no guarantees. For years, corporate America thought that Enron was a powerful, lasting company. Today, it is in the midst of corporate scandal. You can’t even guarantee that you will be alive tomorrow! You shouldn’t assume that connecting with a new company will make you rich. Most new companies don’t even last five years in our competitive marketplace. Stick with the proven track record.
- New companies mean newer untested support systems. Mature, solid companies have better systems for training and ongoing support. That’s why they have lasted over the years. As the first on the frontier of the new company, you have to build your systems yourself. The company is planning on learning from your mistakes, so you will be expected to work harder for your down lines and your company!
- Moving down the ranks. Right now, you may be a high up name in your company as a proven leader. If you decide to switch companies, you won’t be a leader anymore. You will have to start from scratch again, leaving your current rank and income, leaving your financial future in the hands of another person who might not cut it.
If you are planning on jumping companies, here are some tips to consider that can help you be sure that changing companies is right for you:
You need to assess the management, the representative team’s average track record, the market potential for the business, determine whether there is demand for their product and, assess the demographic trends and your own network that is willing to follow you. In addition, you must do all of your own homework. Be sure to keep in mind that both your family and your down lines are counting on you as their marketing representative leader. Don’t let them down! Don’t be swept away by false promises and excitement in something new. Take a look at the business landscape from a logical perspective, not from an emotional perspective. That way, you can make a fully informed decision.
Summary: Jumping MLM business opportunities is very common in network marketing. Be sure to consider all of your options if you are thinking about switching business opportunities.
