Learn to write a blog that will brand you as a powerful network marketing expert. Target your content strategically and you will have downlines rushing to sign up.
In the last article we talked about the quick and easy way to set up your first blog. Now that your blog is up and running,
we will discuss how to structure your content – and most importantly how to make money from it.
First you need to drive traffic to your blog. This is essential. But what are the best ways to do this? Your answer lies in SEO (or Search Engine Optimization). PPC or pay per click is also a great way to get traffic but you will need to have a way to track your costs or there is no way to tell how effective it is. There is more on this below.
First let’s look at blogging. Blogs and SEO are inseparable. Normal websites take a while to get high ranking in the search engine. On the other hand, it is easy to get blog to rank well in the search engines, but also very quick to be dropped. Since we need to make kick start our mlm traffic, it is always better to get traffic fast and show some results rather than worry about long term ranking.
Here is a tip to achieve this:
Visit http://www.freekeywords.wordtracker.com/ or https://adwords.google.com/select/KeywordToolExternal
Type in a keyword of your choice – it could be any keyword that helps with network marketing lead generation: Forever Living, Xango, Amway, Herbalife or simply network marketing tips. Look for keywords with a high search count and blog about that!
Include the keywords in your blog post title and 2 or 3 in the body text and this will start picking up search engine traffic. Make sure you target long tail keywords as well (examples of long tail keywords are: ‘driving traffic for network marketing’ and ‘network marketing for moms’). Remember, lots of long tail keywords will get you more combined traffic compared to the main page of a blog.
Next, you need to select a theme for your blog that is suitable for your network marketing business. The best way to go about it is to choose a theme color that matches your network marketing company’s main website. This will give it a matching feel and gives the site credibility – it also makes the readers the think it is an authority site.
You can also get traffic from Google AdWords. Although pay per click is quite expensive, you can get a rough idea how well the traffic responds to your offers if you have a lead capture page set up on your blog. As long as you get about 200 clicks, you can gauge the conversion or opt-in rate for your blog and can tweak from there.
The last thing you need to do is find a few ways to monetize your blog.
Here are the best 3 ways to monetize:
(1) Sell your own information product at the front end. You can write a twenty page report (or outsource it at http://www.elance.com) that shares information on your network marketing company’s product. Use it as a tool to build relationships and sell it inexpensively at $7 or $10 for cash flow. This will also brands you as an authority.
(2) Promote network marketing affiliate programs such as http://www.HowNetworkMarketingWorks.com or http://www.MagneticSponsoring.com
These programs provide really good conversions (in other words, a very high chance to close sales for you) and allow you to strengthen your rapport with all your prospects.
(3) Promote your network marketing opportunity on the front end as well. With good information sites you will have targeted visitors. Make sure your company has an affiliate link or page that will allow your customers to access the purchase screen easily.
Blogging is the 21st century way to build your network marketing business. In an age where practically everyone you meet is a distributor of a network marketing company, you have to learn to differentiate yourself by using personalized techniques.
