How many times have we heard "Xerox this", when the copier involved may not be a Xerox brand at all? What brand do you think of when you hear the words "Just do it"?
Branding is a powerful tool in our business lives. While Nike and Xerox are prime examples of this idea, all businesses can benefit from branding. The key factor in branding is this. On the most basic level, the level where clients live and work, your company is represented by a person. In your business that person may be you. Here is a seven step formula that will give you a great start toward establishing yourself as the brand of choice.
If you really know your stuff, and are willing to invest some time, you can become the natural choice for solving problems that arise in your field. When those calls come, you can begin to build an endless chain of referrals that will carry your business to new heights.
You have to Believe It to See It!
Do you find much fault in the statement ‘You create your own reality’? If so, you’re not in the minority. Many find it absolutely ludicrous that anyone could presume that they’ve created massive debt, a broken home, a thankless job, or unemployment. But a little exploration will often uncover just the opposite.Your Best is ALWAYS Good Enough!
Do you remember that inner voice? You know - the one that we have to put a muzzle on, and train? The one that says that "we can do better", what we did was "not good enough", and even "you're a failure".What's Your State of Mind?
I suppose that you would question me if I affirmed that there is enough abundance to go around - right? Why is that? Is it because we have been conditioned to believe that only a select few will reach the personal and financial goals that they aspire to?