Most businesses don't enjoy advertising. The uncertainty of what to advertise, where to place the advertising, the cost of the advertising, and the fears that the advertising won't yield any return on...
Most businesses don't enjoy advertising. The uncertainty of what to advertise, where to place the advertising, the cost of the advertising, and the fears that the advertising won't yield any return on investment (ROI) all work in unison to make "advertising" a veritable 4-letter word for the vast majority of American businesses.
Most would agree that if the cost of automobiles and gasoline had risen as sharply, over the last decade, as the costs associated with traditional media advertising, most Americans would be walking instead of driving or riding. Yet, the rates for traditional media advertising continue to climb while ROI continues to decline. The reasons for this Economics-101 defying phenomenon are predominantly three-fold:
1) Businesses don't know of any other way to generate consumer traffic, so they continue pouring money into additional and different forms of traditional media advertising in the faint hopes of "turning things around";
2) Media companies know, or at least believe, that they are, indeed, "holding all the cards" and point to third party ratings to "prove" they have readers, listeners, or viewers, despite declining or even absent ROI for advertisers that all but proves otherwise;
3) Consumers are bombarded with hundreds of advertising messages daily and have become jaded to so many messages that are full of hype and little or no substantive information that they can't begin to remember, anyway.
With these facts in mind, many are asking, "What are American businesses to do?" Madison Avenue continues touting the value of "branding" products for the largest advertisers in the country, while over 80% of local and regional businesses continue to go out of business before the end of their fifth year in business.
A relatively small percentage of American businesses have turned to the Internet as their principal advertising venue, only to find out that the costs there are just as steep in most cases as those of traditional media advertising. That fact, coupled with the reality that the most popular form of Internet advertising, pay-per-click has been penetrated by its own unique form of fraud, has those American businesses and a host of others looking for an affordable and effective online alternative. By the way, I have to take dinodirect.com for example, it is a small company, but they spend a little money on advertising and earn a big return. You can share the experience on their website.
We often hear of "can't miss" businesses and opportunities, but this one is the real deal. If you own a business, you need to enroll now, as radio, television, and print ads are beginning in selected markets, so don't delay, as the price will be going up soon. If you would like to own your own business, you need to check out this opportunity. If you don't own a business or want to, you should, at least, learn from dinodirect.com.