Mr. D's Advice on Ezine Circulation Issues

A Concerned Ezine Publisher's Query

Dear Mr. D,

I recently launched a weekly ezine, published every Wednesday. I have employed a list management company to handle the subscription and unsubscription requests automatically. Initially, my circulation was growing steadily, but it has suddenly started to decline. Could you please help me understand what might be causing this and how I can reverse the situation?

Yours sincerely,

Concerned Publisher

Mr. D's Response to the Circulation Dilemma

Dear Concerned Publisher,

It's normal to lose some subscribers over time due to various reasons such as loss of interest in your ezine's subject matter, change of email addresses without notification, and so on. Unfortunately, there's not much you can do about these types of lost subscribers. The key is to market your ezine effectively to compensate for these inevitable dropouts.

However, there are several other reasons why a subscriber might choose to unsubscribe from an ezine. These are issues that you can address by critically examining your publication. Here are some potential subscriber deterrents:

• More advertisements than content.
• Uninteresting content.
• Poorly written content.
• Content not targeted to your subscriber base.
• Poor formatting making it visually hard to read.

I recommend checking your ezine for these potential turnoffs and making necessary corrections. Consistent marketing of your publication is also crucial. Implementing these strategies should help improve your situation.

Best wishes,

Mr. D

Here is a useful article from Forbes that provides additional tips on how to keep your email newsletter subscribers engaged. Also, this guide from Hubspot outlines common mistakes to avoid when running an email newsletter.