The digital world is teeming with newsletters. With countless individuals and organizations offering them, you might be wondering if there's any point in starting your own. However, an electronic newsletter can be a powerful tool for promoting your website or products. It provides a cost-effective way to reach a targeted audience, and the results can be immediate and impressive. If you're not already leveraging this strategy, it's time to get started.
An electronic newsletter is more than just a promotional tool. It's a way to connect with your audience, share valuable content, and build a loyal following. When you send out a newsletter, you're not just advertising - you're engaging with your audience. This engagement can lead to increased website traffic, repeat visits, and even immediate sales if you're offering tangible products.
Creating a successful newsletter requires careful planning and execution. Here are some key points to consider:
A good newsletter should be content-driven. It should excite, educate, and entertain your audience. While promotion is an important aspect, it shouldn't be the only focus. You can share relevant information about your business, feature articles from industry experts, or do a mix of both.
Ensure your newsletter is opt-in or permission-based. Avoid spamming people with unsolicited emails promoting your site or newsletter. This is not only bad etiquette, but it's also bad for business.
Place the "subscribe" button for your newsletter in a prominent spot on your homepage. Make it impossible for visitors to miss. For an example of this, check out our homepage at emarketingman.com.
In your subscription confirmation email, inform the new subscriber about how they can unsubscribe and how often you'll be emailing them. If someone chooses to unsubscribe, don't take it personally. Simply remove them from your list and move on.
Automate your subscribe and unsubscribe process. There are several organizations that offer free hosting for newsletters and provide systems for setting up automated subscriber systems. We recommend Topica and eGroups.
Consider selling advertising space or promoting products with affiliate links in your newsletter. This way, you're not just sending out free advertising, but also generating revenue.
A prime example of a successful newsletter is "What's The Word? How to separate Internet Fact from Fiction!" - our own EMarketingMan.com newsletter. You can read past newsletters here.
In conclusion, a newsletter is a highly effective promotional tool. The time and effort invested in crafting a quality newsletter can yield significant returns. If you're not already using this strategy, you're missing out on a cost-effective way to promote your website or products.
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