In the digital age, offline marketing is often overlooked. However, it can be a goldmine of untapped potential contacts and customers. One simple yet effective offline marketing strategy involves the use of Post-it™ notes. This technique has proven to be a cost-effective way to generate a steady stream of new contacts and reach individuals who may not typically interact with your online presence.
Reverse mail is a marketing strategy that involves placing a Post-it™ note on every piece of outgoing mail. This includes not just promotional materials, but also everyday mail such as bills. The benefits of this approach are numerous:
The process is straightforward. Customized Post-it™ notes, featuring your web address and name, are attached to all outgoing mail. These notes can be easily and inexpensively produced, adding a personal touch to your marketing efforts. You can create your own Post-it™ notes quickly at iPrint.
One might question the effectiveness of placing these notes on bills. However, this strategy has proven successful. For instance, a client who spent $2500 on graphic design services was acquired after seeing a Post-it™ note on a gas bill. The note was noticed by an employee in the billing department, whose sister was in need of design services for her bridal shop.
To maximize the effectiveness of this strategy, consider the following tips:
With a bit of creativity, you can find numerous ways to incorporate Post-it™ notes into your marketing strategy. The possibilities are endless, and the potential for new contacts and customers is significant. So why not give it a try? Order a box of Post-it™ notes today and start exploring the untapped potential of offline marketing.
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