5 Mistakes that Could Kill Your Article Marketing Strategy

Article marketing is a well known strategy for bringing targeted traffic to a website, when done correctly. But if you don't understand the basics, then it will all be for nothing. Your business could suffer greatly if your article marketing strategy is flawed.

Here are five common mistakes you must avoid:

1. Boring Titles

If nobody reads your articles, then your article marketing strategy is absolutely worthless. The title is the first thing potential readers see, and if it doesn't interest them in a few seconds consider them gone. Make sure you spend a little time on a title that will pop right out at people. You need to catch their interest in the very beginning in order for them to read your article.

2. Not Taking Your Readers as Your Highest Priority

You're at the mercy of your readers in your article marketing strategy. They are the ones you are hoping to turn into customers and sign ups for your business. Therefore you should write your articles according to their desires, and make your articles useful for them.

3. Not Having a Target Audience

A common error in an article marketing strategy is writing your article without thinking about who will be reading it. The article suffers as such because it was written for a general audience instead of a specific one. The more successful article marketers already have a clear idea of their targeted readers. This way your article caters to your target audience's interests more.

4. Not Using Spell-check and Grammar-Check

Maybe the article you wrote is really helpful and is sure to bring in more traffic. But you spelled a word incorrectly. No matter how minor it is, it always puts a dent in your readers' respect for you. As such, your image as an authority and your article marketing strategy suffer. So take a little time to check your spelling and grammar before distributing your articles. It will be well worth it.

5. Spamming the Internet with Your Articles

Sometimes internet marketers may get desperate. So instead of focusing their article marketing strategy on their target audience, they'll try and market to anyone and everyone. They try to get their articles published in all kinds of newsletters and ezines, but eventually the owners catch on to their spam. There goes a lot of time and effort. You may also lose your credibility with these kinds of actions.

Having an article marketing strategy is a very popular way of generating traffic, and for good reason. Keep working to avoid these mistakes and you will see results.