The first paragraph of this article provides a brief summary of the content. It emphasizes the importance of experimentation in determining the most effective marketing techniques for your specific products and target audience. It also highlights the significance of testing and experimentation in boosting your profits.
A particular marketing strategy may yield excellent results for one person, but that doesn't necessarily mean it will be equally effective for you. The only way to truly understand what works for your products and your target audience is through experimentation. Testing and experimentation are key to enhancing your profits.
Consider using occasional pop-up windows to attract more subscribers to your newsletter. Some people may find these annoying, so use them sparingly. For instance, you could have a window pop up only the first time someone visits your site, or when someone leaves your site. Experiment with different scenarios to determine what works best.
Alter the price of your product and observe its impact on sales. Even if your sales decrease, you may still end up with higher profits. For example, I increased the price of my booklet from $12.95 to $19.95 and sales remained steady. You won't know the outcome until you try.
Experiment with various sales copy on your website and in your autoresponder. Should you be aggressive, subtle, or extremely detailed? Does long sales copy perform better than short copy, or vice versa? Do you generate more sales by spreading your sales copy across multiple pages, or by consolidating it on one page? Always back up your previous work; if the new copy reduces sales, you can always revert to the previous version.
There are several commercially available ad tracking packages that can help you determine which ads are effective and which are not. Discard any ads that don't work, and try to enhance ads that seem to perform well.
For example, alter the number of clicks required to reach your ordering page, or modify the navigation flow so that your visitor always ends up at an ordering page.
You might try short ads in the margins of your web pages versus text links within the context of an article, for example.
Test the response rates between direct links to your sales page and the use of a follow-up autoresponder. Sometimes people just need an extra 'nudge' or a reminder to order. Ensure your autoresponder has an easy way for your prospect to unsubscribe.
Experimentation is crucial in determining the most effective marketing strategies for your specific products and target audience. By implementing these seven testing strategies, you can enhance your marketing efforts and boost your profits.
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