Bill Faulkner

"Facts Tell…..Stories Sell".

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I'm absolutely amazed at the growing number
of online businesses with marketing strategies
that support and encourage the idea of not
having to talk to people.

In hopes of recruiting new reps/affiliates,
in their advertisement, these businesses will
make such claims as, "We'll build your business
for you, no need to talk to people".

Not only should such claims be viewed as
unprofessional and just plain hype, it's clear
that they're attempting to appeal to the lazy
side of people which can be extremely ineffective
when it comes to building a successful business.

Think about it. If you're planning to start
a business and your marketing approach is to
avoid talking to people about your business,
how will your business ever grow?

More so, if you're "naive" enough to rely on
any person(s) or company to build your business
for you in lieu of not having to talk to people,
youve been given a very distorted view of what
making money online is really all about.

When it comes to following-up with potential
reps or customers, far too many online marketers
have decided to hide behind automated tools such
as; replicating websites, auto-responders,
and email.

Personal communication, i.e. "human contact"
is the very core and much needed part of any
successful business building venture, online
or offline.

All too often, people have been made to believe
that it's actually conceivable to build a thriving
business on the internet while avoiding human
contact entirely altogether. Nothing could be
further from the truth.

"High-tech" should never be used in place of
"high-touch". They both compliment each other
and should always be viewed and used as two
parts of one whole.

Regardless if you're recruiting, demonstrating,
or following-up with a prospect about your
business, whenever possible, you should always
make human contact top priority. This is what
separates the professionals from the amateurs.

Relying on your website, email, or auto-responder
to do 100% of your recruiting, selling, and or
follow-up, is just too impersonal.

No matter how great your online tools are,
they simply cannot replace live conversation.

When possible, I will call a prospect to
follow-up with him/her "in addition" to
sending them an automated follow-up message.
I make it a practice to list my business phone
number in my advertising so people can call
and ask me questions if they need to.
The benefits I've reaped from doing this are
too numerous for me to list in this letter.

Having a strong online presence is vital, but
having a strong human presence through personal
contact is critical.

Successful business building happens through
successful networking and networking requires
both online and personal contact!

Don't avoid talking to people!

Giving special treatment such as following up
with a phone call will not only make a lasting
impression on your potential rep/customer, it
will do wonders for the growth of your business.

By making personal contact apart of your marketing
efforts, you can put your business years ahead of
the competition and reap huge rewards!

Remember, facts can only tell, but stories
(through human touch) sell.

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