Boosting Sales Through a Customized Email Course

The Power of Email Courses

Email courses are a favorite among internet users. They can be as simple as a series of successive email messages providing information on a specific topic. The length of these courses varies, with most being seven messages long, though some are as short as three messages and others extend to ten or more.

Using a multiple autoresponder, you can automate the delivery of your messages. It's often best to schedule a lesson to arrive every day or every other day. This keeps your name and information in front of customers for a full two weeks, giving them ample time to consider your offer and decide to buy.

If you don't have a newsletter, an email course can serve as a tool to keep your information in front of people until it makes an impact. It also makes an excellent free bonus for those who subscribe to your newsletter or request your sales information.

Creating Your Own Email Course

While you can offer a course someone else has written (with their permission, of course), creating your own course allows you to tailor the content to your audience's needs. Here's how to do it:

• Identify a common problem your customers face. In my business, the main challenges are creating a site that sells, managing email, understanding search engines, and finding cost-effective advertising methods. A course on any of these topics is sure to attract interested prospects and customers.

• If you're not a writer or don't have time to write your own articles, you can use others' work on the topic. It's legal to paraphrase their ideas (giving them credit, of course), or quote the article directly (with prior permission if the course is for commercial purposes). Be careful not to use so much of their work that you undermine their ability to sell the information.

Email is the most popular feature of the internet. By creating your own email course, you can build an audience and promote yourself as an expert in your field. For those who need assistance in creating their own course, services like 7LessonCourses.com connect website owners with free courses, allowing you to choose a course, insert your ad, and provide a simple sign-up form for your site.

Remember, the goal is to provide valuable information while subtly promoting your products or services. With careful planning and execution, an email course can be a powerful tool in your sales strategy.