The problem with a new site is that it often takes a longtime before it is indexed by the search engines. This meansyou are missing out on getting traffic and making sales. Google places new sites in the "sandbox" which meansthey are on "hold" for a period of time before they rank.
Here are some ways to generate immediate traffic to yourweb site:
1. Start a PPC (pay per click) campaign – you can begin aGoogle Adwords campaign and start generating visitors thesame day you set it up. Of course it is going to cost yousome money but you can set a limit for how much you wish tospend. You will soon get a good idea what keywords producethe most clicks for your ads. You can incorporate thesekeywords in your site when you optimize it for the searchengines.
While you run your PPC campaign get busy with preparingyour site for the main search engines. Once you have beenindexed by the main ones such as Google, Yahoo and MSN andstart moving up in rankings, you can scale back the amountyou spend on Google Adwords. Your goal is to eventuallyrank high enough that you won’t have to use PPC anymore because you are getting enough visitors.
2. Optimize your site for the search engines – the keywords that generated the most clicks from your PPC campaign, should be included in your web pages. Research alternativekeywords using utilities such as Wordtracker or theOverture Suggestion Tool. You can determine the popularityof those keywords by seeing how many Google Adwordcampaigns are running. You accomplish this by entering thekeyword or keyword phrase in the Google search engine andsee how many ads appear on the right hand side of the page.If there are a lot, that means the keyword you chose isvery popular and in high demand.
Integrate a few of your best keywords within the text oneach of your web pages. The home page should contain thekeywords which have the highest demand (most searches) withthe least number of competing web sites. Then proceed with the other pages in descending order of keyword popularity.
Make sure you also include these keywords in your metatags, title, h1-h3 tags, links and file names. Don’t overdoit for you may get penalized for spamming the searchengines.
3. Increase link popularity – this refers to how manyexternal and internal links are pointing or linking to anyparticular page. External links include those that comefrom web sites other than your own whereas internal linksare those that come from within the same domain name. Linkpopularity is not based on the "quantity" of links but the"quality" of those links as well. Therefore increasing linkpopularity does not necessarily require having a largenumber of links pointing to your site but rather a goodnumber of quality links.
4. Submit to the top search engine directories – many of thetop directories have good link popularity that can bepassed on to your site. They also have specific categorypages that are related to the nature of your site. Themajor directories include The Open Directory, Yahoo andZeal.
The Open Directory is one of the largest that is stillfree, however it can take months or even years to getlisted. If you become an editor for Zeal you can get yoursite listed free. Yahoo costs $299.00/year to be included.It is worth it if you can afford it.
Here’s a couple of articles on how to properly submit yoursite to the search engine directories:
http://www.searchrank.com/resources/art007.htmhttp://www.searchrank.com/resources/art015.htm
5. Submit to specialty search engine directories – you maywonder why I haven’t mentioned submitting to the majorsearch engines. When you work on building the linkpopularity of your site, it automatically places you in themain search engines. Once you have submitted your site tothe main directories, find specialized directories relatedto your business. Here’s a good resource:
http://searchenginewatch.com/links/article.php/2156351
You can also research the link partners of yourcompetitors’ sites by entering your favorite keyword in thesearch engines. Once you have found a number of top rankedsites, download the Google toolbar and check their backlinks. This can save you a lot of time researching other areas to find quality links.
Once your site been indexed by the search engines andincluded in the directories, focus on adding more contentand continue building your link popularity. This will helpyou to maintain and/or increase rankings with the resultof gaining more traffic to your new web site.
How to Master Google AdWords
Then most difficult aspect of marketing a new product orweb site is to find enough people that are interested in itso that they are ready to buy. Mastering Google AdWordswill enable you to drive traffic to your web site and startmaking sales immediately. You can create a Google AdWordcampaign in a matter of minutes and be making sales within24 hours.
Increase Web Site Sales with a SEO Proposal - Part 2
Part I of this article ... some of the points that should be included in a search engine ... ... Visit the ... section at the bottom of the page if you wish to get a copy of
Increase Web Site Sales with a SEO Proposal - Part 1
You can easily get confused by all the search engine ... ... and SEO experts that offer SEO ... It's hard to know who to trust or what should be included in a SEO ... I will
