Leveraging Holiday Events for Enhanced Marketing

Capitalizing on Holiday Events

Running an ecommerce business requires innovative strategies to attract customers, much like physical stores. One such strategy is to leverage major and minor holiday events throughout the year. These events present numerous opportunities to attract shoppers and boost sales.

Creating Special Pages for Each Event

For each holiday event, it's crucial to create a special page, optimize the META tags for the specific holiday, and submit it to search engines. Thousands of people search for special deals or items related to the holiday either on the day or just before. For instance, Linda Caroll, a renowned ecommerce expert, emphasizes the importance of decorating your online store for each holiday, much like physical stores do. This not only keeps your site fresh but also provides an additional promotional boost.

Writing News Items for Major Events

Similarly, Boogie Jack suggests writing a news item, uploading a page, and submitting it to search engines whenever a significant event occurs. It's essential to keep the page focused on the event while maintaining your regular site logo, header, and a link to your homepage.

Content is Key

Remember, content is king. You need to provide valuable and interesting information about the event. This can be easily researched on the internet. Websites like Holidays on the Net can be a good starting point.

Offering Temptations

Offering a tempting deal, such as a topical freebie or a discounted product, can also attract customers. If you can match the offer to the event, like golf clubs for Father's Day, it's even better. For instance, Wotch offers free mini-browsers and mini-books for most events, which you can give away to your customers.

Adding eCards and Lotteries

Adding eCards, which visitors can send for free, can also promote your site to others. Websites like 123Greetings, Echelon Cardshop, and All-Yours Digital Postcards offer such services.

You can also add a lottery and announce that there are prizes to win in your promotion. This can attract a significant influx of visitors to your site.

Collecting Email Addresses

Make sure to collect email addresses. Having a newsletter sign-up box in a prominent position can help with this. Websites like ComputerDrawing.com offer services that can help you collect email addresses from visitors.

In conclusion, leveraging holiday events not only helps attract new visitors but also gives your existing customers a reason to revisit your site. It's a win-win situation for both the business and the customers.