Press Release Submission - THe 5 Must Avoid Press Release Mistakes!
Writing a press release for submission is an excellent strategy for internet marketers to get attention but do it wrong and it becomes a waste of time. We tell you what you shouldn't do in this informative report.
It's not that difficult at all however, knowing what not to do is just as important as knowing what to do. In this article we have listed some of the things you want to avoid in putting a press release together.
Firstly, ask yourself whether your news is actually newsworthy? If you think it's not don't worry, it doesn't take much to make it look newsworthy. Here is the biggest no-no of a press release submission. Don't use it simply to make a sale or sell something.
It needs to be toned down. It needs to answer the who, what, where, when and why of whatever it is you're promoting. If you can do this then there is a great chance it will get picked up.
How To Construct a Press Release
Let's look at some of the things you need to avoid and do when putting together a press release:
- Getting attention doesn't mean making outrageous claims so avoid trying to hyping up your press release. Hype sounds sales like and will get ignored.
- Remember, it's a press release and not a sales letter. Many make the mistake of using it as an opportunity to sell something. You need to avoid this.
- If you are launching something then only create a release if you can make it sound newsworthy. Launches happen every day and are common. You need to differentiate yours from all the others that land on the desk on in the inbox of media outlets
- You need to get straight to the point. Remember, it's just like a website or an article online, you don't have much time to gain the reader's attention so get straight to the point and avoid filling it with fluff
- Your press release format is not a piece of art. In other words, watch the exclamation marks!!! These scream sales and promotions and will usually get turfed. If you want the best chance of getting your piece picked up and promoted, then avoid using exclamation marks at all.
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