Sub Domains - An Inexpensive Solution to Grow Traffic

A sub-domain is a section of your main web site, set up and
reconized as it's own cyber real estate. There is usally no
cost or very low cost to set up multiple sub domains on
your hosting account. Sub-domains are folders located within
a directory of your main site and carry a pre name to your
existing domain.

Example ..
http://www.masteradvertising.com is our main domain name.
But we use many sub domain names for our research areas,
script testing and growing development areas.

Such as ..
http:/ raffic.masteradvertising.com
(for our traffic exchange)
http://mail.masteradvertising.com
(for our members free mail service)
http:/ eam.masteradvertising.com
(for our admin team members) and so on ...

To best utilize your subdomains, it is important that they
all remain on the same theme. Our site pertains to
advertising. It would not benifit us to launch a pet store
under pets.masteradvertising.com.

Each subdomain can serve as another gateway into your main
establishment, for visitors, testing marketing stratagies,
and search engines too!

Since creating content for a website takes time, often
webmasters simply modify the existing text of the main site
and reuse it on the subdomain site. It is important that the
content is not exactly the same and that the subdomain does
not simply redirect to the main site. Otherwise, search
engines may not index them and you may even may even get
tossed from the engines database.

Subdomain websites can be submitted to the search engines
just like your main site. If your website is doing alright
in the search engines, then imagine having five more
websites out there for the spiders to find. Five more
listings means that Web surfers have five times as many
ways to find your network of websites.

More and more search engine algorithms take into
consideration the number and ranking of sites that link to
you. By linking your sub-domains to your main site and to
each other, the ranking of all of your sites is improved.

Your subdomains provide a great area for testing banner
exchanges and other advertising resource mediums, withotu
cluttering up the main site. Each sub domain will carry
it's own traffic statistics, and campains can be tracked
effectiantly by ones self with server stats or other
preferred tracking methods. (Another article)

Get creative and branch your services and products out
between your subdomains and keeping them all connected via
your main site. It will increase your keyword density and
rankings per sub domain and most consumers are more
confortable working with a specialized area then a one-stop
shop.