Testing Your Facebook Pages for The Best Results
Using the Social media site Facebook can increase the exposure of your business to potential customers. After you have signed-up for a Facebook account, you will need to explore and try out different features on your page to see what gets a positive response and what doesn't. This is called "testing" your page, and isn't much different from testing how your squeeze page or ads convert.
If you own an online bussiness, I am sure that you have heard about the perks of setting up a Facebook account. There is a lot that you can do with social media sites to increase the exposure of your business to potential customers. You will need to make sure, however, that your page is giving your visitors the information they want. If not, you will not get the following that you need to be successful.
After you have signed-up for a Facebook account, you will need to explore and try out different features on your page to see what gets a positive response and what doesn't. This is called "testing" your page, and isn't much different from testing how your squeeze page or ads convert.
Start With Good Content
By setting up a fan page that is similar to those proven to be successful, you will give yourself a better chance of getting a large following quickly. While you should not or don't want to look exactly like someone else's page, you can duplicate things that will give you better odds that your page will see success.
For example, if you see other Facebook pages that are related to your business and seem to have good coversions, see what elements could be attributing themselves to that. If they use some type of borders that direct attention to their copy or they have their page set-up in a certain order, then you could use something similar and test if it works for you.
You Only Need To Make Small Alterations
One of the most common mistake people make when testing a page, be it a webpage, Facebook page, or squeeze page, is to make a lot of changes. The point when testing a page is to just tweak it a little each time. If you make a lot of changes all at once, you won't know which ones caused your conversions to increase or decrease.
The best way is to make only small adjustments to your page such as changing your headline, adding a colorful border, switching your profile picture or chaning your call to action. Then, you will need to give each change time to actually see if there is a difference in your conversions. If you are getting a lot of traffic to your pages, maybe only a week or two may be needed to see any difference. If not, you will need to allow perhaps a month to pass.
Try to Be Creative
Many people find themselves stumped when they think about testing their Facebook pages. They are unsure what there is to test. Even after making some changes, they think there isn't anything else to do. You might be amazed on how just little things can change the way visitors react to your pages. Merely changing your title, wording your call to action differently or the color combinations you use on your page can make a world of difference.
Look past what you see when you first look at your page and consider the subtle things first. Then try to take your page apart and break it down into as many little pieces as you can. Once you have your testing on that kind of level, you will be setting yourself way ahead of your competition, because you will know what converts and what doesn't all the way down to the smallest of details.
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ABOUT THE AUTHOR
For more information on creating professional Facebook pages that look amazing and are easy to personalize, check out Facebook Marketing Extreme at http://plrnichecash.com/fb/index.html. This complete course will show you step by step how you can harness the power of Facebook to market to it's 450 million users and drive insane amounts of highly targeted traffic to your site.