The first paragraph of this article provides a concise summary of its content. It offers a comprehensive guide on how to increase traffic to your website. The article delves into various strategies, including search engine submissions, traditional media promotion, reciprocal linking, and more. It also emphasizes the importance of consistency in implementing these strategies.
To boost your website's visibility, it's crucial to submit your pages to major search engines that automatically index your site. These include AltaVista, Excite, HotBot, Lycos, Infoseek, WebCrawler, and Northern Light.
Yahoo, although technically a directory rather than a search engine, is a vital listing to consider. However, it's essential to follow their submission guidelines carefully.
Submitting your page to other directories can enhance your site's perceived "popularity" among major search engines, even though they may not significantly increase traffic.
Ensure your company's URL is included in your business cards, stationery, brochures, and other literature.
Don't abandon effective print advertising. Instead, incorporate your URL into your ads. Use traditional media like direct mail, classifieds, and postcards to drive people to your site.
Providing a free service related to your business can significantly increase traffic to your site.
Identify websites that complement yours and request a reciprocal link. Create a separate page for these links to avoid directing traffic away from your site.
If you offer a free service, you can request links from various small business linking pages on the web.
Publishing a newsletter is a significant commitment, but it's an effective way to stay connected with your prospects and build future business.
Most e-mail programs allow you to create a "signature" that appears at the end of each message you send. This should include your company name, address, phone number, URL, e-mail address, and a brief description of your unique business offerings.
Publicizing a contest or drawing on your site can generate more traffic than usual.
Joining a banner exchange program, like LinkExchange, can boost your site's visibility.
Investing in banner advertising on sites that attract your target audience can significantly increase traffic to your site.
Small ads in established e-mail newsletters can be cost-effective and bring more targeted visitors to your site.
Don't forget to ask visitors to bookmark your site.
While this list is not exhaustive, it provides a solid foundation for promoting your website. Remember, consistency is key in implementing these strategies. Best of luck with your website promotion endeavors!
