Top 10 Key Factors For Successful eCommerce Business
eCommerce marketing in India is rising at a breakneck pace. As a result, the eCommerce industry is facing very stiff competition. Therefore, it is crucial to follow the best practices to run your online business profitably.
In 2020, eCommerce sales are expected to account for 15.5% of all retail sales worldwide. Though it seems like a small percentage, the amount is enormous.
Besides, e-commerce marketing in India is rising at a breakneck pace. As a result, the eCommerce industry is facing very stiff competition. Therefore, it is crucial to follow the best practices to run your online business profitably.
Here are the top ten critical factors for a successful eCommerce business.
Everything starts with a name. Make sure yours is a memorable one. At the same time, ensure that your brand and domain name are the same. It helps people remember you easily. It would be the name people will know you in the future.
The design of the website plays a crucial role in your sales. Your website design should entice the customers as soon as they visit your store. Make sure that it is easier for your customers to find products and purchase products in your store.
SEO helps people find you on Google, Bing, and other search engines. When people search for products that you sell online, SEO enables you to appear on the top of the search engine results page, and attract potential customers. Companies like SEO Services India provide eCommerce marketing services in India and can help you boost your online store’s ranking.
Mobile devices are responsible for a large number of eCommerce sales. By not having a mobile-friendly site, you risk losing lots of potential customers. Besides, mobile responsiveness is a ranking factor, so having a mobile-friendly website improves your ranking in Google.
The attention span of people is minimal. Therefore, to make people remember your brand, you’ll need to do multichannel marketing. It includes email marketing, content marketing, and social media marketing.
People love customized recommendations. When you show them the recommended products, they are more likely to make a purchase sooner. Besides, it improves the customers’ experience in your online store.
Offering multiple payment methods can significantly boost your conversion rate. Make sure you allow your customers to pay through UPI, mobile wallets, and cards. Also, don’t forget about cash on delivery.
If it takes too much time for your customers to checkout, they’re more likely to abandon the cart. Therefore, make sure they can purchase products on your website smoothly. If possible, provide a single-page checkout option.
One of the biggest reasons for cart abandonment is that the site wanted the customer to create an account. To tackle this, the major giant eCommerce retailers have started offering guest checkout option.
People look at the images of the product to decide whether they want to make a purchase or not. So make sure to upload product images from every angle.
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