Your content should be glued where surfers go online. You miss to go this extra mile, your online business remains on the middle of the road where only yellow strips and dead armadillos are found.
Your online business will succeed if only you follow surfers where they go. The biggest problem I notice today about majority of the sites is not the deficiency of great content that surfers are craving for. The challenge is that many of these sites are finding the market to be very tactical.
The question,
therefore, is this: Why are these websites finding the market to very tactical? The internet market is full of many choices. It has many websites competing against each other. Cut throat competition is the order of the day in this market.
Then, if you have your online business on this suffocating market, how do you rise above your competitors? Who are you anyway on this market?
These two questions pose a great challenge to many website owners. The websites that have answered these two questions have made a great deal on this market. Ouch! But the majority of them have completely failed to answer these questions.
As they have failed to answer these two questions, their days of doing business online are numbered. Soon they will be out of business. Once they are out of business they start cursing the internet market. They preach to others saying “It is a waste of time and resources after all.”
Lesson! These are the website owners who refused to take their websites to the extra mile.
Internet marketing is full of surprises. Websites try their best to outsmart their competitors. Sometimes, website marketers become weary. This is because, “What worked positively yesterday is not a guarantee that it works today.” You should not be weary. Instead, find more effective tactics.
Don’t make your online business to be an average one. Take it to extra miles. The elites say “There’s nothing in the middle of the road but only yellow stripes and dead armadillos.” So, why make your online business to be an average one yet being average is the road that leads to nowhere?
Develop a unique selling proposition (USP.) USP answers the question- “Who are you on the internet market?” It makes your online business to be unique. Master your website concept well. If you won’t master your website, then marketing it will be difficult for you. How can you market something you don’t know?
Know your online business competitive advantage on the internet market. Have information from surfers pertaining their wants and desires. Fill these wants and desires the exact way they tell you.
Keep following surfers where they go with your great content that promises them benefits they are craving for. Thousands of them go to face book, twitter, social bookmarking sites, article directories, blogs, forums and many other websites. These are the places to glue your content.
This extra mile makes you the winner on the internet market. “You miss to go this extra mile, your online business remains on the middle of the road where only yellow strips and dead armadillos are found.”
