Attract more guests to your hotel website

In this era of advanced technology, e-commerce is gaining immense popularity, as the Internet is easily available at an affordable cost and people are making the most out of it, at the comfort of their home. Your website is a clear reflection of your company’s identity. A guest surfing the internet for a good hotel deal will stop by and notice your website only if it manages to grab his attention. A good hotel website will represent your hotel, attract more guests, generate more business leads and help gain more return on investment.

The design is the most important feature of your website. It is the websites online sales engine, information guide and brand ambassador. So, you should ensure it will not only appeal to your visitors but also leave a lasting impact on them. You can do that by focusing on the web layout, company logo, colors, graphics, font, etc. Without adequate web design, all web pages will look dull and boring. Here is what you need to do…..

Use pleasing colors: Colors sub-consciously play a psychological role on people. The internet is a visual medium and there is no face to face selling; hence you have to use colors as an expression to attract visitors. The background color of your website, the color of your header, the color of your text, headlines etc, all have to be carefully selected.

Use appealing graphics: Web graphics are an important part of any website. Good graphics of your hotel property will give visitors a creative idea of what they are looking at. Photoshop, Flash and Dream weaver are great tools to create unique and professional graphics.

Provide relevant content: In website business the "Content is the King". Once you have driven visitors towards your hotel’s website, you need to capture their attention and the best way to do this is with excellent content. Good content helps in increasing the web traffic and website page ranking. The content on your hotel website should be concise and ‘to the point’. It should convey all the information a customer would like to know about your hotel property like room descriptions, tariffs, information about the surroundings, etc. Avoid jargons as much as possible.

Provide easy website navigation: Good website navigation is fundamental. If visitors to your hotel website cannot locate information easily, they will get frustrated and head straight for your competitor’s website. You need to ensure that your website navigation is noticeable and accessible. Some things that you need to keep in mind are to place the navigation systemon the left or the top, just below the header and provide consistent navigation throughout the website.

Provide faster loading: It is important to have a reasonably fast loading web site so that viewers are not made to wait for a long time. You can have a fast loading website by maximizing your content area; using simple designs, uploading limited number of graphics, removing unnecessary clutter, etc.

Provide a comprehensive booking engine: Once you manage to draw attention to your website, you then need to get as many people as possible to make a reservation in your hotel. This is possible by having an effective & efficient booking engine in your website. With a booking engine your guests can make room reservations online, in just a few minutes! This will be highly beneficial to your business, as you can instantly close a sale.

So, keep these tips in mind and make your website look as attractive and appealing as you can. Remember, a good website will take you a long way!