In an increasing bid to endorse every shred of consumerist philosophy the world is quickly changing their tune to one where even children understand the values of different brands.
There an increased insistence by parents to see their children receive the best of everything including clothes and so is the rising trend for children designer clothes.
This has been noticed and followed up by not just retailers but also the bigger fashion houses that have started children’s clothing line to make sure they are meeting the demands of the new trend. Parents are earning more money and therefore are spending a larger amount on their children; it is a simple analogy and so it has put to use a larger number of clothing stores online that cater to these needs.
Some people question this trend as undesirable but it stems from these tweens who are effectively over and under the age of 12 who are influenced by popular music and TV and constant access to electronics. This segment dislike shopping in children stores and prefers to sit on their parents’ laptops or tablets and order themselves children designer clothes that mirror their tastes more accurately.
Liwa trading Enterprises plans to open 50 to 60 stores catering exclusively to children and so does many other international brands. As the market grows so the mushrooming of sites that offers these products to the consumers doorstep. The children who feel they know better than the parents might prefer the Internet to going shopping with parents since explaining their ideas might seem a waste of both their time and money.Then there is the evolving concept of green clothing and as the people in the region are growing more conscious of fashion and trends they are also doing the same for environmental concerns. online clothing stores offer such products that are organic and appeal to the cultivated tastes of the wealthy people of Dubai and the region in general. Ethical shopping is therefore an ‘in’ trend that has found its space in the largely accommodating UAE region. To encourage the children some sites offer recycling games and interactive characters that help them through the processes of the environment and everyone’s stakes in helping ease out the constraints and maintain balance.
Fashion statements aside, the trend is a rising phenomenon in the retail industry around the world and along with other participants the UAE region is a major stakeholder in the plans for furthering such trends.
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