How can you Improve SEO without Monthly Fees?

A successful strategy of SEO Sydney points towards incorporating keywords in the most appropriate places of the site. You need to have access to the website through the system of content management. This helps in changing and also optimising the site whenever it is possible. Some guidelines have been provided below for the on-site optimisation of a website:

Augment the Title Tags:

The most important thing for a SEO Sydney is the title tags. It is generally referred to as the meta tags. When someone is searching for a webpage the first thing that gets noticed is the meta tag. You can improve the quality of the title tag by inserting proper keywords in them. You should consider what the viewers might type when they look for a product or service, when you are choosing the keyword. You also need to keep a track on the length of the title. This is because Google tends to prefer maximum of sixty characters in a title. Place the important keywords in the beginning of the title.

Appropriate Tags in the Header:

Headline tags are something that tells the viewer about the topic that has been included in the page. Thus, it should be designed in such a way that they are able to speak very clearly about the related topics. There are about six heading tags but H1 and H2 are taken to be the most important ones. These two should be describing about the contents of the page.

Optimise the Image Alt Text:

You will be able to gain a large number of viewers from the search engines that have been based on the images. Nonetheless, Google might not be able to recognise it unless image alt text is added to it. Image alt text is something that aids the search engines to conclude what the image is about.

Appropriate URL Structure:

URL is the most important factor that is considered by Google in order to understand what the page is about. It is also the factor that helps Google to decide how to rank a particular website in the search engine. Thereby, it can be both precise and descriptive. URL structure is known to follow the same structure as title tag. You should also include a keyword in the URL if it is possible.

Enhance the Site Speed:

There is a possibility of you losing your viewers if your website takes excessive time to load. If the bounce metric rate of the website is considerably high then Google is sure to notice this which in turn will lower the ranking of your website. These are factors that are indirectly related to the ranking of the website.

Mobile Friendly:

You can improve the ranking of the website if you optimise it for all types of devices. If your website is not accessible from different devices then it might be penalised by Google. It might also be penalised if a particular person leaves the website without viewing the second page. This also influences the ranking to great extent.

Want to know more about SEO? Contact our SEO Sydney consultants!