How Far Dodge Apparel Has Come Over The Years

Dodge products have been around a very long time and so has Dodge apparel. In a world where products and fads come and go almost overnight, it is amazing how long Dodge has been able to not only survive, but to thrive. Through depressions, recessions, wars and boom times the venerable nameplate has prevailed. Among one of Detroit's longest running brands, the Dodge name, and more importantly the cars themselves, is known throughout the world.

Though Chrysler is known for many brands it seems that the Dodge line has been the stalwart throughout the different eras. The brand has evolved along with the tastes of the consumer. When Americans were looking for affordable family cars Dodge was there to fill the need. As consumer tastes began to change and utility began taking a backseat to both performance and styling, Dodge brought more choices to the public than most other car companies.

More than anything the performance aspect of the company is probably the biggest factor in the popularity of Dodge apparel. This is because it represents the fondness that the consumer has with the brand. In the sixties Dodge developed some amazingly powerful engines. They were capable of burning off the widest tires in a flurry of smoke and noise that got everyone’s heart pumping. Huge engines cranking out astronomical amounts of horsepower got you down the road in the blink of an eye.

Probably the epitome of this was the aptly named General Lee, a modified Dodge Charger used in the television show The Dukes of Hazzard. Known for its bright orange paint job, roof top stars and Confederate flag, the car was arguably the biggest star on the show. Most people watched it every week just to see it perform its amazing stunts. The popularity of the show is so great that it even spawned a remake of the original show for a theatrical release.

Hundreds of copies of this iconic American muscle car were produced across the country. To this day, more than 30 years later, it is still the subject of conversation and boyhood dreams. It is not unusual to see a rendition of the General Lee at a gathering of Mopar enthusiasts anywhere in the country. In an industry that caters to the individual, like the muscle car industry, it is rather unique that people would want to copy such a specific car, but they do and with great attention to detail and authenticity.

When you think about it, it is pretty amazing how integral a vehicle can be to pop culture. From the Volkswagen Beetle to James Bonds’ Aston Martin, these cars all evoked a certain feeling. That same feeling is what draws people to the different accessories and products that surround their favorite car brands. It is why you see people of such diverse backgrounds, ethnic groups, and places come together in a special way to share a common interest. Muscle car enthusiasts can identify each other simply based on their shared passion, which is a remarkable thing. So the next time you are walking down the street and you see someone wearing Dodge apparel give them a smile and nod so they know that you share their passion.