How to Run an Effective Email Campaign

Importance of setting up an Email Campaign
It has been said many times before and I’m going to go ahead and say it again, relationships are essential to the realtor’s career. You need to be able to cultivate and maintain a strong long lived bond with all your clients if you want to succeed in this industry. Though the first point of contact between most agents and clients is via the internet and various real estate management systems these days, the industry still retains some of its old school elements such as referrals. If you do a good job then your clients will sing your praises far and yonder and garner you free lead generations. While you go through the motions of your marketing campaign you need to keep this in mind.
In order for your email campaign to even have some hope of being successful you need to have based it on a good customer relationship management CRM software (this will earn you the real estate agent secret juggling power). The main benefit of this is that it will keep you from forgetting important dates as well as notices. Once you have this down you need to tailor your email campaign.
Email Campaign Mistakes to Avoid
One of the main mistakes that realtors make is failing to have a strategy. Every good plan has a definite strategy and goals in place. It is these elements that will help keep you in check as well as give you an idea on how to proceed. To formulate your strategy you can employ a number or real estate system software tools. You can either use the real estate listing software or CRM project management to help you chart your way forward.
While creating your email campaign there are certain things that you should avoid doing. These are:
1.    Failing to take into account the customer needs – more that listings and property pricing the customer needs to know how if at all they can benefit from moving. What most customers look for in their agents is guidance on certain aspects that are not immediately related to the property sale process.
2.    Being numbers oriented – So real estate is a numbers game, however your clients are not numbers they are people and should be treated with consideration. Plus most clients can tell when you are treating them like just another ‘notch’ in your belt and they do not like it.
3.    Fail to generate an interest in the leads – this is mostly due to generic mails which will more than likely lead to loss of leads. The secret is to find a way to be ‘unique’ to your clients. This will keep them from walking off with other agents. Avoid generic mails and using real estate lead management software along with your email camping can help you avoid this mistake.