Latest Handbags

If you step out into the market, all stores scream out with banners that showcase a huge sale on handbags. Whether it is a store that sells you knock-offs or originals, it’s a mad carnival of latest handbags and ladies are going berserk!At this time of the year, when every brand is out there trying to finish their merchandise, the premise of a huge sale on handbags is good enough for any woman to blow up half her month’s salary as everything is quite literally a steal. And with latest handbags styles and designs being doled out at almost 70% off is a dream come true for any woman.Many of these stores have resorted to online marketing strategies and have found success in the same. A lot of these brands are using Social Media to leverage these end of season sales to attract new customers and also cater to their existing customer base. There are facebook campaigns, twitter contests and YouTube boutiques that are calling out to these ladies and urging them to spend their money.The current wave of e-commerce websites has also gained a lot of momentum due to this frenzy. Almost all websites have experienced a surge in traffic due to these ‘end of season’ sales. For all these sites, footwear used to be the top category of merchandise, but now handbags are competing with footwear for the top slot. This can be attributed to the sheer sense of convenience offered by these online stores. Users can order bags online and opt for cash on Delivery.From setting aside a weekend to look for and buy a bag; women all over the world can simply order a bag of their choice in minutes. These bags come in extensive variety in terms of design, body material, style, closing mechanism and prices ranging from affordable to ridiculously expensive. Another accessory that has not started complementing handbags is key-chains.As long as Social Media and e-commerce platforms rule the roost, sales on handbags are here to stay. Since this is a hot category, the target audience is easy to milk for brands and therefore a lot of profit can be generated off this trend. When coupled with accessories and other complementary products these products sell like hot cakes and take the market by storm.There was a time when handbags were considered secondary when it came to choosing your wardrobe. But times have changed and handbags have taken an important position in the ensemble of a modern woman. This trend has further been accentuated by the trickle down phenomenon where such styles are popularized by celebrities and fashion icons and are emulated by women of all ages and categories. This trend has shown immense staying power and is here to stay.So next time you’re dressed to kill, don’t forget to get yourself a handbag to go with it!