The Pride of Wearing Mopar Apparel

Few consumer products elicit the fervor like that of Mopar. One way this is manifested is through the wide variety of Mopar apparel that you can see wherever you go. Americans have had a long love affair with the automobile. Some of the earliest fanatics were Mopar enthusiasts. This was largely due to the post-war era and soldiers returning to their everyday lives looking for some thrills. This was best exemplified by the emergence of the hot rod. This evolved into the manufacturers getting on board with the performance trend and creating the muscle cars of the next generation.

NASCAR, with its colorful southern “good old boys” led by the likes of Richard Petty, played a large role in the popularity of Chrysler products. They transformed the line from a stogy Sunday driver to the wildest, highest performing vehicle on both the track and the street. The Plymouth Roadrunner exemplified the evolution of Chrysler with its unique over-the-top styling and immediately recognizable horn that emulated the cartoon character of the same name.

With the evolution of the car, more and more people were drawn to merchandise that represented the brand. Mopar apparel is probably one of the most popular lines because of all the history that it represents. Tracing the origins of the logo back to when mechanics wore it to identify themselves it quickly became fashionable as the branding transcended the product itself. This has happened over and over again and one could argue that it all started with the automotive marketing industry. By wearing Mopar apparel you not only showcase your brand loyalty, but much like the car itself, the clothing becomes an extension of your personality.

A lot has been written on how and why certain cars appeal to certain people. Even psychologists have studied the whys and wherefores as to what goes into the automobile selection process. These studies go beyond marketing and reach further into personality traits, which are sometimes obvious and sometimes not so obvious. You can usually tell just by the way a person carries themselves or dresses what type of vehicle would appeal to them, but that isn’t always the case.

That car may tell you more about the person driving it than what they say, how they look, or what kind of job they may have. The popularity of car brands also transcends age and gender. From the youngest of children, to septuagenarian grandmothers, you can spot all kinds of car logos in any shopping mall, or any main street in America.

The Mopar logo lends itself well to the styling and bold statement that the cars they represent make when going down the road. Chrysler has been at the forefront of Mopar style and innovation for the last several years. Their cars have taken styling cues from their most popular models from the 1960s. Both the Challenger and Charger are modern-day examples of the classic Mopar style. So if you have that classic car mentality, then you should find yourself decked in Mopar apparel.