How Can Politicians Use Aerial Advertising?

In our day many are using banner advertising to quickly get their message to a large group of people. The banner message may be as long as 120 feet or even more. Usually the lettering is seven feet tall. Once the banner is made, an airplane swooped down, snags it with a hook, and pulls it into the sky. For an hour or two after that, everyone looking up will be able to read the message.
Billboard ads are similar except for the shape of the message. Most any brief message can be displayed in this way, including logos, words, and photographs. Some use them to advertise a product, a service, a charity, or even a special event. Private citizens have used banners to congratulate someone on an honor, to recognize an achievement, or even to propose marriage.
Due to the nature of the United States' political system, it seems someone is virtually always running for office somewhere, especially during the summer and fall of major election years. In recent years, some candidates have used aerial ads to spread their message, and for good reason. Banner or billboard ads as described above are an ideal way of promoting a candidate. Here are some reasons why this is true.
First, banner or billboard ads focus on a given constituency. Unlike magazines that could be read by people far outside the voting district the candidate represents, or TV ads that have to be repeated over and over, banner ads are flown over just the area of a city, county, or state where those eligible to vote for him or her live.
Second, the ads reach a large number of people in a short period of time. Yes, it is best to shake hands with each person in the district, but this is not always possible or practical. A billboard or banner flying over a city, sports event, political rally, or beach will put the name and slogan of the candidate before the people in a matter of minutes.
Third, billboards can display a picture of the candidate. Imagine a billboard of a candidate moving from a stationary stand and flying over every person in the district! The drone of the engine grabs people's attention. The banner flying overhead demands to be read. Then, when it is time to vote, the citizens will recognize his name and, possibly, will vote for him.
Yes, personal contact is best. Nothing beats getting out, meeting the people, and finding out what is important to them. The banner or billboard going before or after the visit will only reinforce this is a candidate who wants their vote. All this culminates in more votes on election day.
A major advantage of this method of promotion is the cost. Banners are a one time expense but, if you plan to run again, the banner can be stored and used without additional cost of production. Few other methods of advertising could make this claim. It is one of the cheapest methods of getting a candidate's name before the constituency in a short period of time. Others have used it successfully and will attest to its success.

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