Printed Cake & Dessert Boxes: Custom Product Packaging

Looking to stand out among your industry competitors? Custom printed cakes boxes are the perfect solution, guaranteed to increase customer attraction due to the appealing packaging style.

Why are Custom Printed Cake Boxes Important?

Sure, bulk manufacturing facilities may offer cheaper services, but their basic printing does not deliver the WOW factor that your business needs in order to dominate the food packaging industry. In fact, a 2018 Consumer Behaviour Study found that 72% agree that the design and materials used of a product’s packaging often influences their purchase decision when selecting which product to buy.

Whether you like it or not, the customer’s first experience with your brand is through the packaging. So, it is crucial to get custom product packaging that reflects your brand’s quality and reputation.

Unlike basic cake boxes, custom printed cake boxes can display your brand name, contact details, logo and tagline, all in high-quality graphics across the packaging in any colour scheme imaginable. As a result, these boxes act as cost-effective promotion and promotional vehicles, as well as a primary means of identifying your brand.

In addition, the 2018 Study also found that 81% agree a package’s design is seen to be even more important when buying a gift. Since cakes are generally used as editable gifts for special occasions – such as birthday cakes and wedding cakes – the specialisation of custom cake boxes is most likely to attract the right type of consumers.

Finally, not only do custom printed cake boxes offer extraordinary aesthetic features to your product allowing your brand to stand out from the rest on the supermarket and bakery shelves. Structurally custom cake boxes are designed with strength and durability, ensuring safe transportation for the delicate cake and bakery items inside. While also being fridge and freezer safe, and even easy to wipe clean if necessary.

How to Order Custom Printed Cake Boxes

Step One: Sizes and Styles

The first step is to measure your product to see the suitable size packaging your product requires. From here, your packaging printing expert can suggest the best type of box which will suit your product. The common styles include:

• Self-lock: Versatile and effective packaging system. This style allows a box to be assembled with just one quick fold.
• Easy fold: Cost-effective solution, just a few easy folding steps and your box is ready to go.
• Two-piece: Top & bottom packaging system, perfect for handling and displaying premium products.
• Custom: Custom shapes & sizes to suit your unique product and branding requirements.

Step Two: Stocks  

Choosing the material stock is another critical part of the product packaging process as it will impact the final look and strength of the box. The packaging stocks common available are:

• Milk board: Premium food-grade board with greaseproof protection. Ideal for direct contact with food.
• Double white: Premium packaging stock. Smooth finish on top and clear white surface on the reverse—available coated 1Side or 2Sides.
• Kraft back: Coated Kraft paperboard with a smooth white surface on top, kraft uncoated on the reverse. Tear and puncture-resistant.
• Corrugated / Premium Corrugated: For extra strength and protection during transportation, corrugated boxes are the perfect solution.

Step Three: Embellishments

To ensure your product packaging stands out, you can get your custom printed cake box with additional embellishments, which add an extra professional look and appeal. The most popular embellishments include:

• Foil which creates a shiny metallic appearance on your paper, with over 30 foil films available.
• Embossing which adds texture to a print by slighting raising, or lowering a detail on the paper.
• Cello or lamination which is a thin plastic film added to the paper that gives either a matte or gloss finish.
• UV or Spot UV - a special ink that acts like a gloss coating on top of the paper, producing a high-gloss shine.

Custom product packaging is also available with a range of standard and special inks for custom printed cake boxes:

• PMS Colours (Pantone Matching System) is a universal colour matching system commonly used for printing. Each colour is represented by a numbered code. In contrast to CMYK (the regular printing colours), PMS colours are pre-mixed with a complex formula of inks prior to printing, resulting in a stunning display of colour.
• Metallic inks are used for high-end jobs because they create opaque or shinny effects that other types of inks cannot. It comes in gold, bronze, silver, and copper hues, as well as greens, blues, and purples.
• Fluro Inks are pigmented with a high colour yield that sticks out, offering vivid and transparent colour coverage even on the darkest fabrics.

Stand Out Today with Custom Product Packaging

Therefore, it is clear custom printed cake boxes are necessary for business operations, ultimately fulfilling the needs of consumers and ensuring product orientations.

No matter the purpose of your campaign, custom product packaging ensures memorable product packaging, which will benefit the visibility and structure of your products. Your custom product packaging can be designed and produced tailored to your product and branding needs with a state-of-the-art in-house facility.