Internet Bible Sales on the Rise For New Reasons
Google's Trends data reveals that over the past four years there has been a steady decline in Internet searches for Bibles but the sales statistics continue to grow. Why is this so?
It is commonly accepted that the Bible is the best-selling book of all time. What may not be so well know is that in this new Internet age, the Bibles popularity has continued to grow. The newest factoid is that the Bible is the best-selling book every year - year after year.
Back in 2005 a rough estimate set the number of Bibles sold at around twenty-five million copies. That was just in the United States! Back then the amount spent on Bibles sales was estimated to be more than half a billion dollars per year. The American Bible Society distributed over 60 million Bibles last year in the U.S. alone. The Gideon's distributed 59,460,000 Bibles worldwide last year. This is an average of over one million Gideon Bibles every week, or about 113 per minute. One publisher has 350 different editions of the Bible in print this season alone.
A recent pole indicated that roughly 92 percent of Americans own at least one Bible, and the average household has three. Two-thirds say it holds the answers to the basic questions of life. This survey also indicated that half of Americans say they read their Bibles at least once a month.
Google's Trends data reveals that over the past four years there has been a steady decline in Internet searches for Bibles but the sales statistics continue to grow. Why is this so? Well although there are fewer people searching for Bibles, they are usually buying Bibles in larger quantities for Churches and Christian camps and organisations. James Mindor y says that he has seen a moderate increase in sales over the past three years but he doesn't doubt that sales are up overall. "There are just so many more business' on the Internet selling Bibles and religious literature that it is getting more and more difficult to retain market share." Says James Mindor.
This Internet competition is also a contributor to the increase in sales of the Holy Bible. With more and different interpretations being published every year, owning the latest and greatest version of the Bible has created a mini fashion revolution in some religious circles. Adding to this, the ease of buying Holy Scriptures over the Internet makes traditional Bibles stores a little more than worried. James Mindor again: "The fact is an Internet only business saves everyone time and money. Our customers can read passages online and even see type face samples before they buy."
This modern access to the Bible goes far beyond simply seeing type face examples and cover color choices... Now anywhere in the world, with an Internet connection and a credit card, you can now have the Holy Bible delivered to you door.
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