Annuity Lead Generation: Get the Edge

The business of selling life insurance and annuities can be very trying. The agents must be on their game at all times and try their best to spend more time talking to people and selling policies then they do trying to find interested candidates. With annuity lead generation, you can get ahead of the competition and put yourself on the road to higher sales.

The leads for annuities come primarily from online advertisements. Companies will advertise for free quotes on annuities and life insurance policies. When someone clicks on their ad, they are taken to an online form. This form will gather some basic information about them and then be sold to an insurance agent that provides service in the area that you live in.

This information is considered an annuity or life insurance lead. The companies that solicit the leads will sell the leads to insurance agents that are looking to increase their sales and get more business. These leads are sold for anywhere from five dollars to over forty dollars per lead. The prices differ greatly and depend on how exclusive the lead is.

By paying the lower prices for a lead you are essentially entering yourself into a race with other agents. The five dollar leads can be sold to around eight other insurance agents. If you plan on taking your time in following up on the leads then you will probably do better by purchasing the higher priced leads and giving yourself less competition for the business.

Taking your time with a potential client can be a good thing. They could feel more comfortable if they are not being pressured into meeting very quickly. That is a definite benefit of paying a higher price for a lead and ensuring that the lead is sold exclusively to you. This could make your chances of getting the business more likely also.

The agents that purchase annuity leads tend to have a lot more time for their personal lives. They are not spending all of their extra time making cold calls to strangers and hoping to get at least one interested person to agree to a meeting. Their time is spent selling annuities to people that are truly interested in the product that they are selling.

You will also find that when you meet with the prospective client they are more attentive and will ask a lot more questions. They are truly interested in purchasing an annuity and will want to sign the agreement when you have given them your presentation. Your sales will increase dramatically when you are selling to people that are really interested.

The annuity lead is just what you need to get your insurance agency back on the right track. The leads are confirmed and are well worth the money. You will spend your time increasing business instead of chasing down leads on your own. The practice of annuity lead generation has made a large difference in the successes of many insurance agencies. You too can benefit from the leads and should check into them today!