The iconic line from the movie "Field of Dreams", "If you build it, they will come," may have worked well in the context of a baseball field, but when it comes to digital marketing, the reality is quite different. Building a website or launching an email campaign is just the beginning. The real challenge lies in attracting and tracking online traffic. Understanding how your audience finds you is crucial to not only maintaining but also increasing your online presence.
Knowing how your audience finds you online is the key to successful digital marketing. This knowledge allows you to identify what's working and what's not, enabling you to refine your strategies and increase your online traffic. For instance, in an email campaign, it's essential to code your mailings to identify which ones are yielding results.
One of the simplest ways to do this is by using Auto-Responders. There are numerous free Auto-Responder services available that can help you track your email campaign responses. For instance, if you're promoting an ad service that pays you a 50% commission, you can run different ads in a newsletter, a business list, and FFA Link submissions. By coding your ads as ad001, ad002, ad003, you can easily track the source of your responses.
If you own a website, your hosting provider might already provide you with tools to track your traffic. These tools allow you to access your log info, review which web pages are getting the most traffic, and understand where your traffic is coming from.
If your hosting provider doesn't offer such tools, there are several free online stat services you can use, such as HitBox, [Extreme Tracking](http://www.extreme-dm.com racking/), and NedStat. These tools provide comprehensive statistics about your website visitors, including their geographical location, the time of their visit, the keywords they used to find your site, and much more.
You might discover that a significant portion of your traffic is coming from search engines or directories like Yahoo or Google. You might also find that a website with related content has linked to your site and is driving new visitors to your site daily.
In such cases, it's a good idea to reach out to the owner of the website driving traffic to your site, express your appreciation, and offer to link back to their site. Once you understand where your traffic is coming from, it's crucial to maintain those sources and seek out similar ones. This strategy will help you increase your visitor count, generate more leads, and hopefully, boost your overall sales.
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