Lead Generation Outsourcing: Welcome To New-Age Marketing

There are many who still doubt the capability of new-age lead generation outsourcing methods in generating business, comparing the results achieved to more regular and conventional forms of advertising and marketing. True, a good print or television commercial gathers a lot more eyeballs, but the fact of the matter is that there is no personalised touch in this methodology of promoting a product or service. This might not be so much of an issue in case of a B2C scenario, but when it comes to the B2B domain, businesses can’t afford to take the risk.

Another problem with conventional advertising is that it’s too great a risk. Normally, when companies, particularly start-ups, begin lead generation outsourcing initiatives by selecting an agency to work on their behalf and get more business, they are more open to radical experiments. However, when they have to spend the kind of money that is needed for a conventional advertising campaign, they tend to trust the tried and tested path, which often leads to mediocre results, since the target audience has already seen so much of the same that they don’t appreciate the whole ‘old wine in new bottle cliché’.

Talking about the more recent tactics used by lead generation outsourcing agencies, which includes innovative methods like telemarketing and email marketing, since there is not an exponentially high cost involved, companies are more open to new strategies, which also lead to spectacular results due to a fresh approach that is adopted. Also, due to the fact that repeated contact can be established (via calling or email marketing), customers can be given a more personalised experience to encourage sales, another fact which is not possible in case of conventional advertising, since companies have already spent so much on their conventional advertising that they often can’t afford to spend on the ‘below the line’ tactics, which leads to a tremendous amount of potential business lost.