The first paragraph of this article encapsulates the essence of the power of remembering significant dates and events in the lives of others. How does it feel when someone remembers your birthday or anniversary? Or when you receive a card marking the first month of your relationship? Even a simple gesture from a close friend on a special day can make you feel valued. This feeling of being appreciated, respected, and noticed is universal, and it extends beyond personal relationships to customer relationships as well.
What does it feel like when someone remembers these special moments? Is it insignificant, or perhaps even annoying? Unlikely. Most of us experience a warm, pleasant feeling. It's a simple acknowledgment that someone thought of us, and it often prompts a grateful response. This desire to be recognized and appreciated is a fundamental human need.
Just like anyone else, your customers want to feel important. There's a metaphorical tattoo across everyone's chest that reads "MAKE ME FEEL IMPORTANT". It's not visible, but it's there. Everyone craves recognition, even for just existing. This includes those who may be less fortunate, who are equally deserving of our respect and concern.
When you uplift someone else's spirits, you also uplift your own. Ideally, you should strive to be a positive influence. It's a choice you make.
Every morning, you have two choices. You can either be grateful for the new day and embrace it with positivity, or you can choose to be unhappy and ungrateful. The first choice is undoubtedly better for both you and those around you.
There's a saying that goes, "Every day above ground is a good day!" Consider all the positive ways you can spend your time, or conversely, how you could waste it. We all have the freedom to choose how we use our 24 hours.
In a previous article, I suggested building a profile for each of your customers. This practice extends beyond the business realm and can include personal friends. It's about remembering people in special ways.
Action Tip: Send a birthday card, an anniversary card, a thank you card, or any card whenever you have the opportunity. Stand out among your peers. Most people won't take the time, either because they don't know the dates to remember or they simply forget. Your customers and friends will appreciate you more because you remembered. It's a simple gesture that can make a significant difference.
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