REVERSE CLASSIFIEDS MAKE SENSE FOR BUYERS AND SELLERS

1) THE SELLER.

Since the beginning of time it seems that whenever
we've wanted to sell something we've either hung a
notice outside our cave, or on our local shop's notice
board, or placed classified advertisements in Local,
State, or Trade newspapers. Today we can even try
placing for-sale ads on the internet.

After placing our ads and seeing them published we
expect the phone to ring, or emails to come pouring in,
so put off going shopping confident that we'll still
get to the game in the afternoon after making our sale.
When the phone does eventually ring it's our friend
asking for confirmation of our presence at the stadium
in an hour. The phone then starts going crazy and
emails dribble in, so we have to stay in, only for
those people to be "time wasters" or not to show at
all.

The next call is from our friend giving us a serve for
missing the best game of the season!.

There must be a better way!

2) THE BUYER.

It's time to look for our Daughter's first car, so
after checking the bank account we head off to the
local, then not so local used-car lots to get an idea
of what's available.

Well now we know what to look for, so it's time to
start looking through the Local, State, and Trade
newspapers to find the car at a bargain basement price.
A week and two missed games later this small task we've
set ourselves is becoming a chore but we've got to do
the right thing for our all-of-a-sudden grown up
Daughter ( seems like she was in diapers only a year or
so ago!) haven't we?

We eventually succeed of course, and our Daughter is
thrilled, but there must be a better way as our Son
will be wanting his first car next year!

3) THE BETTER WAY

When placing our for-sale ads in the publications
above, or looking through them trying to find what we
want, we often see the heading "wanted". This should
have lots of ads for things people want, but usually
the ads are for "all your jewelry", "all your books'
etc.

WHY?? The answer must be tradition, but it doesn't make
sense as items listed under "wanted" should be ideal
for Buyers and Sellers.

Buyers should place ads there for what they want.
Sellers should look there to find someone who wants
what they're selling.

This Common-Sense way of advertising is called
REVERSE CLASSIFIEDS, and because it's so simple, will
become normal in the near future.