LinkedIn is a fantastic platform for sales lead generation, provided businesses know how to use it to their advantage. Here’s a glimpse at all that’s needed to make it happen.
Using LinkedIn as a sales lead generation tool has benefited many organizations, and the fact of the matter is that it’s so simple to use that everyone should be getting great results. But that’s the biggest challenge because it’s precisely because of that reason that generating results is so hard. Because everyone seems to be doing the same thing and it’s hard to stand apart when that’s the case! What is needed is to follow a proper path to ensure success.
The first aspect here is no doubt to create a framework which comprises the definition of the business goal, identification of the TG and maximizing personal and company profiles. If a business wants to expand its reach, it can talk to existing customers and get their testimonials, monitor competition or set up a company page and see where the followers are. The fact is, more than 200 million people are on LinkedIn, which means there’s tremendous potential to find new customers even for the most exclusive of businesses. The next step is to attract people to the business.
One of the easiest ways to do this for better sales lead generation is to post relevant content for the TG to view and share. Articles, videos, short comments and tips are just some of the channels that can be used to connect with the audience. Once the brand has the attention of the relevant audience, it’s time to focus on tactics that will create a relationship by providing them value that paves the road for engagement. New research, product insights, etc. will go a long way in creating a bond with current and prospective customers.
Sales lead generation also gets a shot in the arm when one converts business prospects into customers, either directly or indirectly. For instance, one might directly approach a contact and send a business proposal or utilize popular and relevant content to attract more business enquiries over a period of time. However, this last bit is often the hardest part because businesses are often unaware of when to make the move towards sealing the deal. And this is the part where experience comes into play. An integrated mix of media along with LinkedIn is the perfect solution to take care of this problem. One can make initial contact through the network and then fix up appointments to take the sales lead generation cycle further. And score!
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