Melanie Kissell

MLM Scams - The Books Are Cooked

Before you dedicate your life to building your business with a company, you should interview a number of distributors with that company and ask about the work they do and the proven, duplicatable system they use and their actual earnings.

You can learn to recognize MLM Scams. Enron was a stock-exchange-listed company, subject to SEC rules and regulations ... yet, they STILL cooked the books. Worldcom did the same. When you see what these guys did despite all the legal regulation, how much stock can you put in the self-serving promotional statments put out by OTHER companies?

MLM companies, for instance, give out totally ridiculous numbers about sales and retention rates and the amounts being made by distributors. It's a mistake to give any credence to what they say. No doubt some of them tell the truth. But many don't. And for something like "retention rate," there are a hundred different ways to figure retention rate.

A company can just choose the method that gives the result they like best. The only sane action for you is to choose a company based on results that YOU can see or that YOU can actually verify. When you dedicate your life to building your business with a company, you should actually interview a number of distributors with that company and ask about the work they do and the system they use and their actual earnings. Your best plan is to read any company-published promotion with a grain of salt.

It's important to really target the exact people who will build your network marketing business. Obviously there are lots of possibilities. veteran mail-order dealers have spent years learning how to target the best prospects to mail to. And it's pretty expensive when you make a mistake of mailing to a poorly-targeted list. Successful mailers say that what makes money isn't the mailing piece they send out - it is the names on the list they mail to.

You'll probably think this is weird, but the top criteria to be able to predict whether a person will buy is, has this person bought the same thing before? Sounds like it couldn't possibly be right, but it is the truth. Mail order pros only send their mailings to prospects who have already bought the exact same thing, or something very similar. Why would that work? Because you are dealing with someone who has raised their hand and identified themself as a person interested in exactly what you are selling. that means your very best prospects are NOT the general public. Your top prospects are frustrated network marketers still searching for the opportunity that will give them the success they want.

These thoughts are a sample of what you get in the ebook "Success In 10 Steps" by long-time MLMer Michael Dlouhy. It's free, it's treasured by many network marketers, and it is available to anyone in network marketing to use as part of their own lead generation system. The reason the book hits such a nerve with MLMers is that it tells a long, common story of frustration with the industry. Plus, you get a plan to handle every aspect of the frustration and how to avoid MLM scams. The fact that you can then turn around and promote the book to generate your own MLM leads is what has brought in over 100,000 downloads over the years. I highly recommend this system.

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