Effective and affordable SEO service hinges on the capacity to harness the full potential of basic and advanced strategies and tactics. Are you aware of what needs to be done to get your site on overdrive?
One of the stark realities of search engine optimization is that you cannot avoid committing some mistakes and miscues along the way. In fact, even the seasoned SEO practitioners commit stupid mistakes occasionally.
That being said, before you discuss the specifics of the SEO efforts with your Toronto SEO company, you must have a complete and clear understanding of the bad things that you must avoid when it comes to search engine optimization. It doesn’t require the expertise of a Toronto SEO guru to know that a site that is free from any issues or mistakes can perform much better when facing their main competitors.
For instance, with the backlinks in place, you can expect substantial improvement in your ranking in search engine results if you are able isolate and resolve SEO issues. Generally, these SEO issues are easily fixed and can be completed in a few minutes. The important thing is to pinpoint these problems and implement the appropriate steps in solving such SEO issues.
Here are some of the most common SEO pitfalls and their recommended solutions:
SEO Pitfall #1 – Having pages with nothing to read
This is pretty obvious; search engine will not index your site if you have a page that has nothing for search engines to read. This happens if you design a page with only images or use website development techniques that are not search engine-friendly. For example, search engines will not be able to read articles that are keyword rich if it is presented in flash.
Solution: Provide plain text on the pages of your website. This does not necessarily mean that you strictly go for “Plain” text as you can use text that meets your aesthetic requirements without sacrificing the “crawlability” of the page.
SEO Pitfall #2 – Using non-descriptive URL
You may not gain the full potential of your professional search engine optimization services if you don’t formulate a highly descriptive slug in your URL. You may create a great page for your website using highly descriptive content. However, if you have a vague URL, then you may not be getting the required juices for search engines.
Solution: Come up with a URL that is descriptive of what you have in your Website. For instance, if you are specializing on sports handicapping picks, then you may try getting a URL like http://sportshandicapping.com.
SEO Pitfall #3 – Giving Preference to HTML over CSS
Having this strong fascination for HTML instead of CSS is not a sound SEO practice as you will not get enough from such practice. You are actually committing one of the cardinal sins of SEO if you insist on using HTML in your site design.
Solution: Follow this golden rule in search engine optimization – use CSS in writing your website design. Search engines will find it “difficult” in distinguishing design from content when you use HTML instead of CSS in your website design. Another reason why you have to go for CSS instead of HTML in your website design is because you will surely encounter difficulties in implementing changes in your layout if you have them written in HTML.
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