Earlier marketing means distributing pamphlets, advertisement at TV and radio.
Marketing, a boon for your business
Now, Era gets changed and marketing becomes digital. Digital marketing refers to the marketing in which digital channels are used for promoting a brand over the Internet. Some of the digital channels are the search engine, social media sites like Facebook, Twitter, and more. In digital marketing, Internet plays an important role in connecting targeted audience with the brand.
Latest techniques for promoting a brand over Internet are as follows:
In this article, we are going to discuss the most important term of digital marketing, best known as Affiliate Marketing.
Affiliate marketing refers to the technique of promoting others brand over the Internet. It is the medium of generating income where you play a role of promoter, a person who effort hard to gain the attention of targeted audience and ensure 100% result. Let’s explain the meaning of affiliate marketing in more general form. In affiliate marketing, we help other people or brand to sell their products online. For these services, we get an amount as a commission to bring each visitor to the client’s website and force them indirectly to buy their products.
Affiliate marketing is highly measureable and easily scales. Business people spend a big amount on affiliate marketing which is approximately 7.5% of the total digital marketing budget. Affiliate marketing is also known as performance based marketing where we clearly defined the business objectives and measurable on the basis of profitability, revenue or optimization. For this purpose, we follow “Cost Per Action (CPA)”model which is also known as pay per acquisition or cost per conversion. In CPA, an advertiser pays the publisher on each action such as click, form submit, and more or we can say that pay for each action which enhances the profitability and returns on client investment.
Recently a study conducted by Forrester Consulting and Commissioned by Rakuten on February 2016, this study stated that the total spending on the affiliate marketing at US is $4.78 billion in 2016. If we compare the data from 2015 then we realize that it increases 13.5%which is roughly accounting as 7% of total digital ad spendsat US. Thus, we can easily get an idea about the requirements of affiliate marketing and its importance in today’s business. Further, ecommerce business or online marketing plays an important role in the success of affiliate marketing as this platform introduces big opportunities to grow the revenue of digital marketing.
The key benefits of using the affiliate marketing for promoting brand over Internet are a follow:
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