Be careful with Your SEO Tactics

A lot of website owners are becoming more and more aware of the tactics that are being used to place their sites on the top ranks of search engine results page.  This means that when users enter a string of words for their search, the site comes out on top of the list, making it most relevant of all.  In effect, the person searching will see the link first and is thus more likely to click on the link and see the site.

Making a site search engine optimized comes with the effect of generating traffic to the site.  A lot of people will be able to view the site and read its contents.  Visitors, old or new, come in each month.  As the traffic of the site is maintained, more and more people will be aware of the product.  After some time, the traffic can then translate to sales.

As promising as search engine optimization sounds, there are still restrictions which must always be observed.  For example, one of the basic things to do in search engine optimization is to provide a keyword.  Using a keyword in posts regardless of whether it is an article or any multimedia item makes it search engine optimized.  However, using too much keywording can get penalized by search engines.

This is especially true with article writing.  A lot of articles have been rejected and rendered useless all because there is keyword saturation.  This means that the keyword use is excessive and has exceeded guideline.  Usually, keyword density is only 1% meaning for every 500 words, there must only be five to seven keywords appearing all throughout the article.  If the number exceeds, the article is already considered keyword saturated and might only end up being rejected by directories.

There is also the bookmarking campaign.  This is done when the link to the website is submitted to bookmarking directories.  Ideally, five to ten bookmarks a day will be a good guideline and looks natural to search engines.  Some tend to be overboard by submitting more than ten bookmarks a day.  As a result, the directories may end up responding to the excessive bookmarking.

It is always best to be careful with the choice of search engine optimization tactics.  The key is to have the tactics last and provide optimization for a long time.  Poor search engine optimization tactics tend to last for a very short time only.  Make sure to choose only the best actions and the most effective tactics available.  Know the rules and follow them.  Do not go overboard and risk losing all of your efforts.